B2B Social Strategy Lead — AI + Sprinklr (Remote)

ConnectWise; Northern (KY); Hybrid; USD 70,000 - 110,000; Full time

Job summary

ConnectWise is seeking a Social Media Manager to lead and scale an organic B2B social strategy aimed at IT professionals and MSPs. You will translate corporate narratives into social-first content and drive engagement across LinkedIn, X, YouTube, Facebook and Instagram.

This role emphasizes enterprise brand execution, AI-driven operations with Sprinklr, and field marketing amplification. You will collaborate with the brand and communications teams, train colleagues in social selling, and report

Qualifications

• Deep experience across core social channels including LinkedIn, X, YouTube, Facebook and Instagram.
• Hands-on Sprinklr experience in an enterprise B2B environment.
• Experience integrating AI tools into social media operations to drive efficiency.
• Strong understanding of B2B technology messaging for IT professionals.

Responsibilities

• Develop and execute a comprehensive B2B social media strategy across core channels.
• Own day-to-day platform governance, publishing, listening, and reporting using Sprinklr.
• Implement and refine AI-driven workflows to maximize speed to market and efficiency.
• Plan experiential social marketing for major events to extend reach.
• Nurture online communities among IT professionals, MSPs, and tech leaders.
• Support executive thought leadership programs with social content and amplification.
• Lead employee advocacy to empower colleagues to share key narratives.
• Collaborate with Corporate Communications on executive social presence and media coverage.

Skills

LinkedIn

X/Twitter

YouTube

Facebook

Instagram

Sprinklr

ChatGPT

Claude

Sprinklr Copilot

Education

Bachelor’s degree in Communications, Marketing, Public Relations, or related field

Tools

Sprinklr

ChatGPT

Claude

Sprinklr Copilot

Job description

ConnectWise is seeking a Social Media Manager to lead and scale an organic B2B social strategy aimed at IT professionals and MSPs. You will translate corporate narratives into social-first content and drive engagement across LinkedIn, X, YouTube, Facebook and Instagram.

This role emphasizes enterprise brand execution, AI-driven operations with Sprinklr, and field marketing amplification. You will collaborate with the brand and communications teams, train colleagues in social selling, and report