Remote B2B SEO & Content Strategist

Alliant Insurance Services; United States; Remote; USD 65,000 - 95,000; Full time

Job summary

Alliant Insurance Services is seeking an experienced SEO Specialist to execute the organization's search optimization strategy, boost online visibility, and drive qualified organic traffic. You will work hands-on on on-page optimization, content development, and AI-driven discovery, collaborating with marketing and PR to ensure best practices.

In this role, you will monitor performance, report on KPIs, and stay current with search algorithm updates.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 3+ years of SEO or digital marketing experience with proven rankings/traffic gains.
• 3+ years of content writing experience in a B2B environment.

Responsibilities

• Conduct keyword research, competitor analysis, and site audits to identify opportunities for optimization.
• Implement on-page optimizations including title tags, meta descriptions, header tags, internal linking, and schema markup.
• Develop content optimization for landing pages, blogs, and multimedia assets to improve visibility and engagement.
• Research, write and optimize clear, user-focused website copy for B2B audiences, using data and ICPs to address audience needs.
• Partner with SMEs to translate expertise into copy aligned with audience needs and business goals.
• Assist in creating and managing SEO and SEM campaigns across platforms.
• Track, measure, and report on SEO KPIs such as rankings, traffic, engagement, and conversions.
• Surface actionable insights to the Director based on trend analysis.

Skills

Content writing

Communication

Project management

Analytical thinking

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

Google Analytics 4 (GA4)

Google Search Console

BrightEdge

SEMrush

Ahrefs

Moz

Schema markup knowledge

Job description

Alliant Insurance Services is seeking an experienced SEO Specialist to execute the organization's search optimization strategy, boost online visibility, and drive qualified organic traffic. You will work hands-on on on-page optimization, content development, and AI-driven discovery, collaborating with marketing and PR to ensure best practices.

In this role, you will monitor performance, report on KPIs, and stay current with search algorithm updates.