SEO & Content Writing Specialist

Alliant Insurance Services; Irvine (CA); Remote; USD 75,000 - 95,000; Full time

Benefits offered by this job

Remote work

Competitive benefits

Job summary

Alliant Insurance Services is seeking an SEO Specialist to drive the organization’s search strategy, improve online visibility, and boost organic traffic. You will work hands-on with GA4, GSC, and AI-driven SEO approaches while collaborating with the marketing and PR teams to optimize landing pages and content for B2B audiences.

The role emphasizes performance measurement, content optimization, and staying current with search engine updates.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• Three (3) or more years of experience in SEO or digital marketing with a proven track record of improving website rankings and traffic.
• Three (3) or more years of content writing experience, preferably in a B2B environment.

Responsibilities

• Conduct keyword research, competitor analysis, and site audits to identify opportunities for new content or additional SEO/AEO optimization.
• Implement on-page optimizations including title tags, meta descriptions, header tags, internal linking, and schema markup.
• Develop content optimization efforts across landing pages, blogs, and multimedia assets to improve visibility and engagement.
• Research, write and optimize clear, user-focused website copy and thought leadership for B2B audiences.
• Partner with subject matter experts to develop accurate, useful content, translating their expertise into clear copy aligned with audience needs, search intent, and business goals.
• Assist in the creation and management of SEO and SEM campaigns across platforms.
• Track, measure, and report on SEO KPIs such as rankings, traffic, engagement, and conversions.
• Surface actionable insights to the Director based on trend analysis.
• Utilize tools such as GA4, GSC, BrightEdge to monitor performance and surface insights.
• Maintain dashboards and reporting accuracy across SEO and paid channels.
• Stay current on search engine algorithm updates, SEO trends, and emerging tools.
• Experiment with new tactics, including generative AI-driven search and AEO, under the guidance of the Director of SEO.
• Contribute ideas to improve processes, tools, and outcomes for SEO initiatives.
• Partner with manager and broader marketing team to ensure SEO is integrated into all digital projects.
• Support campaign planning, execution, and reporting to align with business goals.
• Assist in testing landing page templates, modules, and content variations to optimize user experience and search performance.

Skills

On-page optimization

SEO tools

Technical SEO

Communication

Detail-oriented

Education

Bachelor's degree in marketing, communications, business, or related field

Tools

Google Search Console

Google Analytics GA4

BrightEdge

SEMrush

Ahrefs

Moz

Job description

Alliant Insurance Services is one of the nation's largest and fastest-growing insurance brokerage and consulting firms. We operate through a network of specialized national platforms and local offices to offer our clients a comprehensive portfolio of solutions built on innovative thinking and personal service. Alliant is changing the way our clients approach risk management and benefits, so they can capitalize on new opportunities to grow and protect their organizations.

More information is available on the company's website at: www.alliant.com.

SUMMARY

The Search Engine Optimization (SEO) Specialist supports the execution of the organization's search engine optimization strategy to increase online visibility, drive qualified organic traffic, and improve overall website performance. Reporting to Director of SEO this role is hands-on and focused on Search and AI discoverability while creating a positive user and client experience across the website. The SEO partners with the PR team on SEO-related media outreach and link building efforts, as well as the broader marketing team to ensure SEO best practices are consistently applied, while contributing insights that inform strategy and drive measurable growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Conduct keyword research, competitor analysis, and site audits to identify opportunities for new content or additional SEO/AEO optimization.
• Implement on-page optimizations including title tags, meta descriptions, header tags, internal linking, and schema markup.
• Develop content optimization efforts across landing pages, blogs, and multimedia assets to improve visibility and engagement.
• Research, write and optimize clear, user-focused website copy and though leadership for B2B audiences. Use keyword and performance data, along with an understanding of ICPs/personas and the buyer journey, to address audience needs at each stage and improve visibility in traditional search and AI engines.
• Partner with subject matter experts to develop accurate, useful content, translating their expertise into clear copy aligned with audience needs, search intent, and business goals.
• Assist in the creation and management of SEO and Search Engine Marketing (SEM) campaigns across platforms.
• Track, measure, and report on SEO KPIs such as rankings, traffic, engagement, and conversions.
• Surface actionable insights to the Director based on trend analysis.
• Utilize tools such as GA4, GSC, BrightEdge to monitor performance and surface insights.
• Maintain dashboards and reporting accuracy across SEO and paid channels.
• Stay current on search engine algorithm updates, SEO trends, and emerging tools.
• Experiment with new tactics, including generative AI-driven search and Answer Engine Optimization (AEO), under the guidance of the Director of SEO.
• Contribute ideas to improve processes, tools, and outcomes for SEO initiatives.
• Partner with manager and broader marketing team to ensure SEO is integrated into all digital projects.
• Support campaign planning, execution, and reporting to align with business goals.
• Assist in testing landing page templates, modules, and content variations to optimize user experience and search performance.

QUALIFICATIONS

EDUCATION / EXPERIENCE

• Bachelor's degree in marketing, Communications, Business, or a related field , or equivalent combination of education and experience
• Three (3) or more years of experience in SEO or digital marketing with a proven track record of improving website rankings and traffic.
• Three (3) or more years of content writing experience, preferable in a B2B environment

SKILLS

• Knowledge of on-page optimization (title tags, meta descriptions, internal linking, schema markup)
• Proficiency with SEO tools such as Google Search Console, Google Analytics (GA4), BrightEdge, SEMrush, Ahrefs, Moz or equivalent
• Knowledge of technical SEO (site speed, mobile optimization, crawlability, Core Web Vitals)
• Detail-oriented and able to manage multiple projects simultaneously
• Strong written and verbal communication skills

#LI-EA1

#LI-Remote

We are proud to provide comprehensive, high quality employee programs to meet employees' needs now and in the future, including a very competitive financial package. We encourage you to explore what we have to offer.

Alliant Insurance Services, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on their qualifications and ability without regard to race, color, religion, sex (including pregnancy, childbirth, breastfeeding, sexual orientation, and gender identity), national origin, ancestry, physical or mental disability, medical condition, marital status, age, genetic information, or status as a protected veteran, in accordance with applicable federal, state, and local laws, including California law.

Applicants are protected under Federal law from discrimination. If you need an accommodation to complete the application process or would like to review these materials in an alternative format, please reach out to [e-mail]

For more information on Alliant Insurance Service's benefits, please visit www.alliant.com/about/careers/benefits