Remote SEO & Content Strategist

Alliant Insurance Services

Irvine (CA)

Remote

USD 75,000 - 95,000

Full time

3 days ago

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Benefits offered by this job

Remote work

Competitive benefits

Job summary

Alliant Insurance Services is seeking an SEO Specialist to drive the organization’s search strategy, improve online visibility, and boost organic traffic. You will work hands-on with GA4, GSC, and AI-driven SEO approaches while collaborating with the marketing and PR teams to optimize landing pages and content for B2B audiences.

The role emphasizes performance measurement, content optimization, and staying current with search engine updates.

Qualifications

Bachelor's degree in marketing, communications, business, or related field.
Three (3) or more years of experience in SEO or digital marketing with a proven track record of improving website rankings and traffic.
Three (3) or more years of content writing experience, preferably in a B2B environment.

Responsibilities

Conduct keyword research, competitor analysis, and site audits to identify opportunities for new content or additional SEO/AEO optimization.
Implement on-page optimizations including title tags, meta descriptions, header tags, internal linking, and schema markup.
Develop content optimization efforts across landing pages, blogs, and multimedia assets to improve visibility and engagement.
Research, write and optimize clear, user-focused website copy and thought leadership for B2B audiences.
Partner with subject matter experts to develop accurate, useful content, translating their expertise into clear copy aligned with audience needs, search intent, and business goals.
Assist in the creation and management of SEO and SEM campaigns across platforms.
Track, measure, and report on SEO KPIs such as rankings, traffic, engagement, and conversions.
Surface actionable insights to the Director based on trend analysis.
Utilize tools such as GA4, GSC, BrightEdge to monitor performance and surface insights.
Maintain dashboards and reporting accuracy across SEO and paid channels.
Stay current on search engine algorithm updates, SEO trends, and emerging tools.
Experiment with new tactics, including generative AI-driven search and AEO, under the guidance of the Director of SEO.
Contribute ideas to improve processes, tools, and outcomes for SEO initiatives.
Partner with manager and broader marketing team to ensure SEO is integrated into all digital projects.
Support campaign planning, execution, and reporting to align with business goals.
Assist in testing landing page templates, modules, and content variations to optimize user experience and search performance.