Remote B2B SaaS Marketing Lead for EdTech & Universities

FirstIgnite, Ltd.; United States; Remote; USD 80,000 - 100,000; Full time

Benefits offered by this job

Unlimited PTO

Health, dental, vision insurance

Remote-first

Job summary

FirstIgnite, Ltd. is seeking an execution-focused Marketing Manager with 3–6 years of B2B experience in a fast-paced SaaS/EdTech environment. This remote-first role involves creating content, campaigns, and assets while driving demand generation and product launches.

You will partner with Sales and Customer Success to optimize pipeline, engagement, and retention, overseeing events, blogs, newsletters, and social content for higher education and research sectors.

Qualifications

• 3–6 years of B2B marketing experience, preferably SaaS, EdTech, or higher education.
• Experience marketing to universities, research institutions, or corporate partners.
• Strong writing, communication and project management skills.

Responsibilities

• Plan and execute email, digital, social, and lead-generation campaigns.
• Create blogs, newsletters, case studies, and customer stories.
• Support product launches and marketing messaging.
• Collaborate with Sales and Customer Success to drive pipeline and retention.
• Manage calendars, campaigns, and project workflows, and analyze results.

Skills

B2B marketing

Content marketing

Campaign management

Analytics

Remote collaboration

Tools

CRM

Email marketing platforms

Webinar platforms

Analytics tools

Job description

FirstIgnite, Ltd. is seeking an execution-focused Marketing Manager with 3–6 years of B2B experience in a fast-paced SaaS/EdTech environment. This remote-first role involves creating content, campaigns, and assets while driving demand generation and product launches.

You will partner with Sales and Customer Success to optimize pipeline, engagement, and retention, overseeing events, blogs, newsletters, and social content for higher education and research sectors.