Remote Product Marketing Manager (SaaS EdTech)

Ladders; United States; À distance; USD 120 000 - 140 000; Plein temps

Avantages offerts par ce poste

Comprehensive health insurance

Retirement contributions

Paid time off

Well-being programs

Résumé du poste

Ladders is seeking a Product Marketing Manager to own positioning, messaging, and go-to-market execution for our Education, Government & Non-Profit space in a remote US-based role. You will partner with cross-functional teams to translate market insights into compelling content, launch plans, and sales enablement, strengthening product differentiation and market engagement.

The role emphasizes collaboration with internal teams to support client-facing functions and drive successful market

Qualifications

• Bachelor's degree and at least seven years of relevant experience.
• Minimum five years of experience in B2B marketing.
• Experience in high-tech SaaS or education tech preferred.
• Proven track record in go-to-market planning and execution.
• Familiarity with the Pragmatic Marketing approach.
• Strong communication skills, both written and verbal.
• Ability to manage multiple projects under tight deadlines.

Responsabilités

• Understand the competitive landscape and product differentiators
• Develop and refine buyer personas for marketing strategies
• Cultivate expertise on the company's products to support internal teams
• Collaborate on seasonal go-to-market plans and execute them
• Create content and positioning statements for various marketing channels
• Train client-facing teams on product benefits and updates
• Gather market feedback to inform product positioning and innovation
• Lead product launch activities and represent the organization at industry events

Connaissances

Go-to-market

B2B marketing

Content creation

Cross-functional collaboration

SaaS

Education tech

Project management

Formation

Bachelor's degree

Description du poste

Ladders is seeking a Product Marketing Manager to own positioning, messaging, and go-to-market execution for our Education, Government & Non-Profit space in a remote US-based role. You will partner with cross-functional teams to translate market insights into compelling content, launch plans, and sales enablement, strengthening product differentiation and market engagement.

The role emphasizes collaboration with internal teams to support client-facing functions and drive successful market