Remote B2B Marketing & Events Manager - Demand Gen

The Brydon Group; United States; Remote; USD 77,000 - 94,000; Full time

Job summary

TestAssure is seeking a Marketing Manager to drive demand generation and brand awareness for our cloud-based WFM platform. You will manage multi-channel campaigns, webinars, conferences, and partner initiatives while collaborating with sales, partnerships, and leadership.

This generalist role emphasizes hands-on execution, strong analysis of campaign ROI, and clear writing. HubSpot fluency, project management, and a willingness to travel 10–25% are essential in a fully remote US-based

Qualifications

• 5+ years of B2B marketing experience, with a strong track record in events and conferences/trade shows.
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Responsibilities

• Support execution and optimization of integrated demand generation campaigns across email, paid, organic, and partner channels to drive pipeline and awareness.
• Support planning and on-site execution for conferences and trade shows, including logistics, booth strategy, staffing coordination, and pre/post-event follow-up.
• Support brand marketing efforts, including messaging consistency, content development, and campaign creative.
• Contribute to product marketing initiatives such as launches, sales enablement content, and positioning.
• Collaborate with channel and technology partners on co-marketing campaigns, joint content, and shared events.
• Manage marketing programs in HubSpot, including campaign builds, email sends, landing pages, and workflow automation.
• Track, analyze, and report on campaign performance and ROI.
• Manage vendor and event budgets, timelines, and deliverables.

Skills

B2B Marketing

Event Management

Digital Campaigns

Copywriting

Cross-functional Collaboration

Data-Driven Decisions

Generalist

Travel Readiness

Tools

HubSpot

Job description

TestAssure is seeking a Marketing Manager to drive demand generation and brand awareness for our cloud-based WFM platform. You will manage multi-channel campaigns, webinars, conferences, and partner initiatives while collaborating with sales, partnerships, and leadership.

This generalist role emphasizes hands-on execution, strong analysis of campaign ROI, and clear writing. HubSpot fluency, project management, and a willingness to travel 10–25% are essential in a fully remote US-based