Remote Audience & Membership Lead

AAJA25; North Carolina; Hybrid; USD 72,000 - 88,000; Full time

Job summary

NC Local, a statewide nonprofit newsroom, is hiring an audience strategist to develop our audience and build a membership program from the ground up. You will drive awareness, nurture readers into supporters, and shape end-to-end member experiences across newsletters, events, and products.

You'll work closely with the Digital Engagement Producer, Editorial Directors, and Development team to grow subscriptions, analyze CRM data, and run campaigns that convert readers into donors.

Qualifications

• Experience building or substantially growing a membership, subscription or individual giving program.
• Proven donor campaigns experience.
• Comfort with data: CRM testing and audience segmentation.
• Creative thinker able to design and iterate a program.
• Appreciation for local news and why it matters.

Responsibilities

• Drive awareness of NC Local across the state and manage landing pages, campaigns, and messaging for membership.
• Build and lead the end-to-end membership program including tiers, benefits, and onboarding.
• Grow newsletter subscribers and turn readers into known contacts through signups and resources.
• Manage donor campaigns and segmentation, collaborating with Development Director on gifts and journeys.
• Work cross-functionally with newsroom and development teams to align content promotion with membership goals.

Skills

Audience development

Marketing strategy

Cross-functional collaboration

Data-driven campaigns

Donor campaigns

Tools

CRMs

Email platforms

CMS

Analytics

Job description

NC Local, a statewide nonprofit newsroom, is hiring an audience strategist to develop our audience and build a membership program from the ground up. You will drive awareness, nurture readers into supporters, and shape end-to-end member experiences across newsletters, events, and products.

You'll work closely with the Digital Engagement Producer, Editorial Directors, and Development team to grow subscriptions, analyze CRM data, and run campaigns that convert readers into donors.