Audience Growth & Membership Lead

AAJA26; North Carolina; Hybrid; USD 72,000 - 88,000; Full time

Benefits offered by this job

Health insurance

Vision coverage

Dental coverage

Paid time off

401(k) plan

Job summary

NC Local is a statewide nonprofit newsroom launching a membership program from scratch. We’re growing an audience for our journalism, newsletters and partnerships, while building sustainable support from readers across North Carolina.

This role is a hands-on, end-to-end opportunity to shape a new brand and drive meaningful engagement with our work. Reporting to leadership and collaborating with newsroom and development teams, you’ll lead marketing, CRM and donor initiatives to turn readers into

Qualifications

• You have experience building or substantially growing a membership, subscription or individual giving program.
• You’ve run individual giving campaigns that generated donations, and you know how to craft the messaging and appeals that draw support.
• You’re comfortable working with data: you work a CRM, form a hypothesis about who’s ready to give, test it and adjust.
• You are a creative thinker who can design a program, test what works and iterate as needed.
• You have an appreciation for local news and can explain why local journalism matters and why people should support it.
• You have skills in marketing, audience development or related roles that drive an audience.

Responsibilities

• Drive awareness of NC Local
• Build and lead the membership program
• Grow and convert the audience
• Manage individual giving campaigns
• Work across the organization

Skills

Audience development

Marketing

Data analysis

CRM experience

Cross-functional collaboration

Tools

CRM systems

Email platforms

CMS

Analytics

Job description

NC Local is a statewide nonprofit newsroom launching a membership program from scratch. We’re growing an audience for our journalism, newsletters and partnerships, while building sustainable support from readers across North Carolina.

This role is a hands-on, end-to-end opportunity to shape a new brand and drive meaningful engagement with our work. Reporting to leadership and collaborating with newsroom and development teams, you’ll lead marketing, CRM and donor initiatives to turn readers into