Remote Attribution Architect: Multi-Channel Analytics

Rankings.io; St. Louis (MO); On-site; USD 51,000 - 69,000; Full time

Benefits offered by this job

Fully Remote

Unlimited PTO

Wellness reimbursement

Professional development stipend

401(k) with employer match

Health insurance

Job summary

Rankings.io is hiring an Attribution Specialist to ensure precise tracking across websites, ads, and CRMs, linking every touchpoint to intake and revenue.

You will own attribution architecture, validate cross‑platform measurements, and collaborate with BI, IT, and account teams to maintain data fidelity and actionable insights. Remote-friendly, with a focus on robust, scalable data pipelines.

Qualifications

• 3+ years in attribution, analytics, or digital measurement.
• Strong experience with GA4, platform pixels, enhanced conversions, CAPI, and cross-channel attribution workflows.
• Familiarity with LeadDocket, Clio, HubSpot, and/or Salesforce.
• Proficiency with Zapier, APIs, and webhook-driven data flows.
• Experience troubleshooting form tracking, phone tracking, and intake system attribution.
• Detail-oriented with excellent problem-solving and communication skills.
• Agency or legal marketing experience is preferred but not required.

Responsibilities

• Maintain and evolve our multi-touch attribution framework across paid media, organic, social, website interactions, phone calls, and CRM intake workflows.
• Define and enforce channel classification rules, naming conventions, and lead source hierarchies.
• Partner with Paid Media, SEO, and BI teams to ensure attribution logic matches real-world channel activity for Account Managers and Project Managers.
• Configure conversion events and user properties to support multi-touch attribution.
• Maintain cross-domain tracking and resolve session stitching issues.
• Troubleshoot UTM and traffic inconsistencies.
• Implement and maintain platform tracking: enhanced conversions, CAPI, offline conversion imports, click IDs, and lead form tracking.
• Ensure tracking alignment across platforms, GA4, and CRM systems.
• Test form submissions, CTAs, button clicks, and intake pathways (desktop and mobile).
• Validate dynamic phone numbers, call tracking scripts, and funnel UX for attribution accuracy.
• Configure CallRail numbers, source pools, routing logic, recording settings, and integrations with CRMs and ad platforms.
• Monitor and resolve discrepancies in call tracking data versus CRM or GA4.
• Collaborate with developers on data-layer enhancements, tagging updates, and server-side tracking setups.
• Use Zapier and direct APIs to build reliable, fault-tolerant attribution pipelines.
• Maintain automation logic for lead source stamping, multi-touch timeline enrichment, offline conversion and revenue uploads, and data synchronization across web, CRM, and advertising platforms.
• Partner with BI and IT teams to ensure data flows match warehouse and reporting requirements.

Skills

Attribution analytics

Cross-channel attribution

Data quality

Problem solving

Communication

Tools

GA4

Enhanced conversions

CAPI

Cross-domain tracking

UTM troubleshooting

Zapier

APIs

Webhooks

LeadDocket

Clio

HubSpot

Salesforce

Job description

Rankings.io is hiring an Attribution Specialist to ensure precise tracking across websites, ads, and CRMs, linking every touchpoint to intake and revenue.

You will own attribution architecture, validate cross‑platform measurements, and collaborate with BI, IT, and account teams to maintain data fidelity and actionable insights. Remote-friendly, with a focus on robust, scalable data pipelines.