Remote Associate Director, Paid Social Strategy & Growth

The Shelf; United States; Remote; USD 110,000 - 170,000; Full time

Job summary

The Shelf is a remote-first influencer marketing agency that partners with mid-market and enterprise brands to design and execute performance-driven influencer programs. The Associate Director will lead paid social strategy across Meta, TikTok, YouTube, Pinterest, and more, owning end-to-end campaigns and client outcomes.

You will craft testing roadmaps, optimize budgets, and translate data into executive-level narratives.

Qualifications

• 4–6+ years of paid social experience with 1–2 years at or approaching the AD level.
• Expert-level fluency in Meta and TikTok; YouTube and Pinterest a strong plus.
• A strategic thinker who can also execute - you're not above pulling levers in Ads Manager.
• Exceptional client communication skills - you can distill complexity, tell a story with data, and keep clients confident in the partnership.
• Strong written storytelling: performance recaps, strategy memos, and QBR decks should feel like your native language.
• Proactive and autonomous - you surface issues before being asked and bring solutions alongside problems.
• Experience with measurement & attribution frameworks across the funnel (brand lift, sales lift, search lift, e-commerce) a plus.

Responsibilities

• Own the strategy and execution of paid social campaigns across Meta, TikTok, YouTube, Pinterest, and emerging platforms.
• Lead campaign architecture, full-funnel structure, audience strategy, and budget allocation.
• Build and drive testing roadmaps: creative, audience, bidding, and landing page hypotheses.
• Serve as primary client contact - run performance calls, deliver recaps, communicate wins, risks, and recommendations.
• Translate campaign data into strategic storytelling - monthly recaps, QBRs, and executive-level narratives.
• Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs.
• Identify growth opportunities and flag risks before they surface in the data.
• Contribute to pitches and new business for performance media influencer campaigns.

Skills

Strategic thinking

Client communication

Data storytelling

Testing roadmaps

Campaign management

Cross-functional collaboration

Autonomy

Budget allocation

Tools

Meta Ads Manager

TikTok Ads Manager

YouTube Ads Manager

Job description

The Shelf is a remote-first influencer marketing agency that partners with mid-market and enterprise brands to design and execute performance-driven influencer programs. The Associate Director will lead paid social strategy across Meta, TikTok, YouTube, Pinterest, and more, owning end-to-end campaigns and client outcomes.

You will craft testing roadmaps, optimize budgets, and translate data into executive-level narratives.