Remote Associate Director, Paid Search

OuterBox; Akron (OH); Remote; USD 108,000 - 118,000; Full time

Benefits offered by this job

Health Insurance

401(k) & Retirement Savings

Generous Paid Time Off

Flexible Scheduling

Remote-First Culture

Professional Development

Employee Referral Program

Job summary

OuterBox is seeking an Associate Director, Paid Search to lead SEM strategy and oversee a team of paid search professionals. You will drive traffic, conversions, and ROI across diverse digital health and e-commerce clients while collaborating with senior leadership and cross-functional teams.

You will shape paid search best practices, manage budgets, and implement advanced bidding and targeting strategies. Strong leadership and analytics skills are essential.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• 7+ years of SEM and digital marketing experience.
• Proven track record of managing large-scale SEM campaigns.
• Strong leadership and team management skills.
• Excellent analytical, communication, and presentation abilities.
• Experience with Google Ads, Bing Ads, and analytics platforms.
• Experience across diverse clients and industries.

Responsibilities

• Develop and communicate the SEM strategy aligned with business goals.
• Lead and mentor Leads and Senior Paid Search Strategists.
• Collaborate with clients and senior management to meet objectives.
• Plan campaigns, budget allocation, keyword targeting, and structure.
• Monitor performance, run A/B tests, and optimize campaigns.
• Manage SEM budgets and provide recommendations for adjustments.

Skills

Strategic leadership

Team management

Analytical skills

Communication

Industry knowledge

Client collaboration

Education

Bachelor's degree in Marketing, Advertising, Business, or related field

Tools

Google Ads

Bing Ads

Analytics tools

Job description

OuterBox is seeking an Associate Director, Paid Search to lead SEM strategy and oversee a team of paid search professionals. You will drive traffic, conversions, and ROI across diverse digital health and e-commerce clients while collaborating with senior leadership and cross-functional teams.

You will shape paid search best practices, manage budgets, and implement advanced bidding and targeting strategies. Strong leadership and analytics skills are essential.