Remote Associate Director, Brand & Insights Strategy

GapExec; New York (NY); Hybrid; USD 110,000 - 170,000; Full time

Job summary

GapExec seeks an Associate Director for our New York office in Dumbo, with the option to work remotely. You will lead large qualitative research projects, shape brand strategy, and mentor junior researchers while partnering with major brands in CPG, tech, and financial services.

The ideal candidate brings 3–6 years of consumer insights experience, excellent storytelling, and a proven track record of winning proposals, moderation, and client leadership.

Qualifications

• 3–6 years of experience in consumer insights, qualitative research, brand strategy consulting.
• Brand, communications and new product development research experience.
• A leader with proven smart thinking and results with major brands in CPG, Tech/Digital, Financial Services.
• Proven ability in all aspects of the research process including proposals, moderation, analysis, and client presentations.
• Interviewing/ethnography experience with innovative methods preferred.
• Strong project management and client communication skills.

Responsibilities

• Serve as a skilled research practitioner capable of designing, executing and delivering inspiring research.
• Lead multiple projects in qualitative insights, brand and innovation consulting, and cultural analysis.
• Build and grow client relationships, acting as a trusted advisor to senior clients.
• Guide analysis, insights and recommendations to ensure optimal product delivery.
• Manage project teams and client relationships to handle dynamic workloads and pace.
• Mentor junior team members and foster collaborative teamwork.

Skills

Qualitative research

Brand strategy

Client management

Project leadership

Moderation

Ethnography

Storytelling

Entrepreneurial spirit

Job description

GapExec seeks an Associate Director for our New York office in Dumbo, with the option to work remotely. You will lead large qualitative research projects, shape brand strategy, and mentor junior researchers while partnering with major brands in CPG, tech, and financial services.

The ideal candidate brings 3–6 years of consumer insights experience, excellent storytelling, and a proven track record of winning proposals, moderation, and client leadership.