Remote Associate Director, B2B Strategy & GTM

Ladders; United States; On-site; USD 110,000 - 135,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended holiday break

Flexible schedules

100% paid parental leave

401(k) matching

Comprehensive health insurance options

Annual Class Pass credits

Job summary

Ladders is seeking an Associate Director, B2B Strategy to shape integrated B2B go-to-market media strategies and drive revenue velocity. You will partner with sales and marketing to connect planning, execution, and measurement across the funnel.

Requirements include 6–8 years in multi-channel B2B campaigns with analytics, ABM tools, and CRM/marketing automation platforms. This remote US-based role offers flexible schedules, generous PTO, health coverage, and 401(k) matching.

Qualifications

• 6–8 years of experience in multi-channel B2B media campaigns.
• Proven track record of linking media strategies to measurable outcomes.
• Hands-on knowledge of analytics and advertising platforms.

Responsibilities

• Lead development of integrated B2B go-to-market media strategies.
• Optimize multi-channel media for full-funnel performance.
• Align sales and marketing strategies to improve revenue velocity.
• Identify performance gaps through operational assessments.

Skills

B2B media campaigns

Analytics platforms

ABM tools

CRM platforms

Marketing automation

Multi-channel strategies

Tools

CRM platforms

Marketing automation tools

Advertising platforms

ABM tools

Job description

Ladders is seeking an Associate Director, B2B Strategy to shape integrated B2B go-to-market media strategies and drive revenue velocity. You will partner with sales and marketing to connect planning, execution, and measurement across the funnel.

Requirements include 6–8 years in multi-channel B2B campaigns with analytics, ABM tools, and CRM/marketing automation platforms. This remote US-based role offers flexible schedules, generous PTO, health coverage, and 401(k) matching.