Remote AI Product Marketing Lead

Tines; Florida; Remote; USD 175,000 - 185,000; Full time

Job summary

Tines is the intelligent workflow company powering critical IT and security workflows across leading organizations in the US. This role focuses on creating a customer-centric narrative for the platform and partnering with product, engineering, commercial, and marketing to shape positioning, content, and launches.

You’ll help reach IT and enterprise audiences, translating research into differentiated messaging and go-to-market programs, with remote work allowed within the US (eastern or central

Qualifications

• 8+ years of experience across product marketing, marketing, product management, technical or operational roles, or strategy consulting, including at least three years of direct product marketing experience.
• Experience marketing a technical B2B software product in a fast-moving environment, with an understanding of how enterprise teams evaluate and buy software, particularly within IT.
• Strong positioning and messaging skills, with outstanding written and verbal communication.

Responsibilities

• Market research. Conduct customer interviews and win/loss research, follow AI developments, and contribute to analyst engagement.
• Competitive intelligence. Understand emerging competitors and established alternatives.
• Positioning and messaging. Create a clear narrative for what customers can build, run, and monitor with Tines.
• Product launches. Lead product marketing for new platform capabilities, from identifying audiences through launch messaging.
• Enablement. Partner with Sales Enablement to address questions from customers and decision-makers.
• Content and collateral. Create blogs, decks, webinars, guides, and product collateral with cross-functional teams.

Skills

Product marketing

Product management

Strategic thinking

Cross-functional collaboration

AI in business

Excellent written communication

Job description

Tines is the intelligent workflow company powering critical IT and security workflows across leading organizations in the US. This role focuses on creating a customer-centric narrative for the platform and partnering with product, engineering, commercial, and marketing to shape positioning, content, and launches.

You’ll help reach IT and enterprise audiences, translating research into differentiated messaging and go-to-market programs, with remote work allowed within the US (eastern or central