Remote Product Marketing Manager - IT & Enterprise AI

Tines; Georgia; Remote; USD 175,000 - 185,000; Full time

Job summary

Tines is seeking a senior product marketer to craft customer-centric narratives for its AI-enabled workflow platform. You’ll partner with product, engineering, commercial, and marketing to turn technical capabilities into clear positioning and compelling launches for IT and expanded audiences.

You’ll lead messaging, develop go-to-market programs, and create practical content across blogs, decks, webinars, and guides, ensuring consistency and impact for platform storytelling.

Qualifications

• 8+ years in product marketing, marketing, product management, or strategy roles.
• Experience marketing a technical B2B software product to IT teams.
• Strong written and verbal communication; able to simplify complex concepts.
• Experience launching products to new audiences.

Responsibilities

• Conduct market research and win/loss analysis; translate into positioning and GTM.
• Develop battlecards, differentiators, and training materials.
• Lead product launches from audience identification to messaging and enablement.
• Create compelling content and collateral for blogs, decks, webinars, and guides.
• Collaborate with Sales Enablement and customer-facing teams to reinforce positioning.
• Partner with Content Strategy and engineering to ensure accurate, credible storytelling.

Skills

Cross-functional collaboration

Messaging & positioning

Technical B2B marketing

AI in business

Go-to-market programs

Job description

Tines is seeking a senior product marketer to craft customer-centric narratives for its AI-enabled workflow platform. You’ll partner with product, engineering, commercial, and marketing to turn technical capabilities into clear positioning and compelling launches for IT and expanded audiences.

You’ll lead messaging, develop go-to-market programs, and create practical content across blogs, decks, webinars, and guides, ensuring consistency and impact for platform storytelling.