Remote AI-Driven Product Marketing Specialist for ERP

Incognito Software Systems Inc; United States; Hybrid; USD 90,000 - 120,000; Full time

Job summary

Wynne Systems seeks a highly capable Product Marketing Specialist to drive New Logo and Add-On revenue for our ERP product suite and add-ons. You will lead omnichannel advertising and collaborate with sales to convert qualified leads into customers.

This remote role requires strategic thinking, market analytics, and strong communication. Travel up to 20% to engage with customers and partners; experience in healthcare, rental, or construction is a plus.

Qualifications

• Minimum 5+ years in B2B software marketing, focusing on messaging and SEO.
• Strong understanding of GTM strategy and buyer personas.
• Experience with ABM and multichannel campaigns.
• Excellent communication and collaboration with sales and product teams.
• Familiarity with GA, Salesforce and HubSpot.

Responsibilities

• Support GTM strategies across marketing disciplines.
• Map buyer's journey and deliver relevant content.
• Understand customer needs and grow campaigns.
• Create product positioning and sales enablement.
• Strengthen the sales enablement library with high-value content.
• Train sales and support teams on product features.
• Analyze market data and feed findings into development.
• Measure marketing performance and adjust SMART goals.
• Inform product features and packaging decisions.
• Implement and analyze customer testimonial program.
• Coordinate with stakeholders across campaigns.
• Identify target accounts for ABM.

Skills

Marketing

Messaging

SEO

ABM

Google Analytics

Salesforce

HubSpot

Marketing automation

Job description

Wynne Systems seeks a highly capable Product Marketing Specialist to drive New Logo and Add-On revenue for our ERP product suite and add-ons. You will lead omnichannel advertising and collaborate with sales to convert qualified leads into customers.

This remote role requires strategic thinking, market analytics, and strong communication. Travel up to 20% to engage with customers and partners; experience in healthcare, rental, or construction is a plus.