Product Marketing Specialist

Incognito Software Systems Inc; Irvine (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Wynne Systems seeks a highly capable Product Marketing Specialist to drive New Logo and Add-On revenue for our ERP product suite and add-ons. You will lead omnichannel advertising and collaborate with sales to convert qualified leads into customers.

This remote role requires strategic thinking, market analytics, and strong communication. Travel up to 20% to engage with customers and partners; experience in healthcare, rental, or construction is a plus.

Qualifications

• Minimum 5+ years in B2B software marketing, focusing on messaging and SEO.
• Strong understanding of GTM strategy and buyer personas.
• Experience with ABM and multichannel campaigns.
• Excellent communication and collaboration with sales and product teams.
• Familiarity with GA, Salesforce and HubSpot.

Responsibilities

• Support GTM strategies across marketing disciplines.
• Map buyer's journey and deliver relevant content.
• Understand customer needs and grow campaigns.
• Create product positioning and sales enablement.
• Strengthen the sales enablement library with high-value content.
• Train sales and support teams on product features.
• Analyze market data and feed findings into development.
• Measure marketing performance and adjust SMART goals.
• Inform product features and packaging decisions.
• Implement and analyze customer testimonial program.
• Coordinate with stakeholders across campaigns.
• Identify target accounts for ABM.

Skills

Marketing

Messaging

SEO

ABM

Google Analytics

Salesforce

HubSpot

Marketing automation

Job description

Build Your Career and Future at Wynne. Job Summary: Wynne systems is looking for a product marketing ninja, focused on driving New Logo and Add‑On revenue growth for your assigned ERP product suite and associated add‑on products. The Product Marketing Specialist’s mission is to drive qualified demand with new and existing customers through earned digital media and rich sales enablement. You will play a critical role in increasing sales and demolishing the competition by executing an omnichannel advertising strategy for your assigned product suite. Wynne is where construction management and equipment rental management meet innovation. That is why 7 out of the top 10 rental companies and 40% of the top 25 construction companies use ERP solutions from Wynne Systems.

Job Description: THE ROLE

Wynne systems is looking for an AI-first, product marketing ninja, focused on driving New Logo and Add‑On revenue growth for your assigned ERP product suite and associated add‑on products. The Product Marketing Specialist’s mission is to drive qualified demand with new and existing customers through earned digital media and rich sales enablement. You will play a critical role in increasing sales and demolishing the competition by executing an omnichannel advertising strategy for your assigned product suite. Wynne is where construction management and equipment rental management meet innovation. That is why 7 out of the top 10 rental companies and 40% of the top 25 construction companies use ERP solutions from Wynne Systems.

Once we have qualified leads, you will be responsible for working with the sales team to drive higher and faster conversions at every step of the sales funnel, turning your hard‑earned leads in to happy clients and Wynne Systems evangelists. This role requires a deep understanding of product, competition, buyer personas, the buyer’s journey, and marketing analytics. You will combine your product knowledge, analytics, and customer‑centric approach to share the value of a suite of solutions. You will apply your research, writing, and analytic skills to successfully market B2B software and services globally to drive lead generation, customer acquisition, and growth. Successful candidates have a creative spirit and excellent communication skills, showing they are self‑driven and continuously strive to raise the bar for themselves and those around them. This position will report to the Director of Marketing.

Daily responsibilities:

• Supporting the product GTM strategies and coordinating efforts across various marketing disciplines, including digital, social media, brand, market research, etc.
• Map out the buyer’s journey, including delivery of relevant and timely content that showcases our value propositions.
• Understanding customers’ needs and behaviors and pursuing additional growth campaigns and experiments.
• Creating product‑specific positioning, messaging, and sales enablement focused on providing value through thought‑leadership, exploiting customer pain points, and demonstrating specific customer outcomes/benefits.
• Laser focus to strengthen the sales enablement library with high‑value content, such as videos, testimonials, eBooks, white papers, etc.
• Training both sales and customer support teams on the product’s features.
• Conducting and interpreting market data to apply relevant findings to the development process.
• Measure, track, and analyze marketing performance to evolve our storytelling‑specific SMART goals, numbers, and expected outcomes.
• Impacting aspects such as product features, user experience, naming, and packaging, future product iterations, and strategic initiatives.
• Implementing and analyzing the customer testimonial program and responses.
• Communicating with key stakeholders throughout the campaign process for cross‑departmental alignment.
• Identify target prospect accounts to support account‑based marketing efforts.

Technical Qualifications and Transferable Skills:

• 5+ years of experience in knowledge of marketing, messaging, and search engine optimization tactics (B2B and software industries experience a plus)
• An absolute AI ninja.
• You must blow our minds.
• Understanding of the GTM process
• Decision‑making skills
• Organizational skills
• Excellent communication skills - both written and oral
• Experience with Account‑Based Marketing desired
• Knowledge in Google Analytics, CRM (we use Salesforce), and marketing automation tools (we use HubSpot)
• Healthcare, Rental, or Construction industry experience is preferred

Personal Attributes:

• Energetic, self‑motivated with a positive attitude and sense of humor.
• Thrive in an agile environment and manages shifting deadlines well.
• Great people skills, ability to collaborate with key stakeholders.
• Organizational skills.
• Adaptable and flexible.

Location:

Ability to travel up to 20%. The position is remote.

You will have the opportunity to:

• Develop your marketing skills and grow in the direction you choose.
• Have a dynamic job and an evolving career path.
• Learn new transferable skills.
• Earn a bonus based on the performance of the company.

WHY SELECT WYNNE?

We were founded in 1991 in Long Beach, California, with just a handful of programmers who were passionate about building the most comprehensive software to empower rental equipment companies. And we did just that. Today, we are driven to collaborate with the best companies in the world and help them become even better. We have grown from just a rental software company to one that offers multiple solutions, from construction equipment management to transportation and logistics. And our team has grown globally with headquarters in Irvine, California, and additional offices in Houston, Texas; Elland, United Kingdom; and Toronto, Canada. But one thing has not changed: We are a team of passionate people who want to build software that empowers our customers to strengthen and grow. So, if collaborating with big thinkers, ideators, go‑getters, problem‑solvers and empowered team players is what you need, then we want to speak with you!

Worker Type:

Regular

Number of Openings Available:

1

Wynne Systems develops mission critical technology that powers the largest rental and construction companies in the world. When you join Wynne’s team you will be joining a small nimble team that puts the customer first. Our culture provides individuals with the ability and opportunity to work together, learn, and grow. Employees are empowered to lead in their areas for the good of the customer and company. We encourage and reward self‑starters with growth opportunities within the company and beyond. From day one you will be assigned projects that are meaningful to the success of our business and your career. We offer a wide range of benefits to all fulltime employees including medical, dental, prescription, and optical coverage, company‑paid life and disability insurance, flex spending accounts, and 401K. Employees earn paid vacation, in addition to paid holidays and paid floater time. We enjoy a casual work environment, stocked kitchen and congenial coworkers throughout the US, UK and France. We offer opportunities to work in various locations, move departments and expand your responsibilities.

Wynne Systems is an equal opportunity employer, we recruit, hire, train, promote and provide all other privileges of employment to qualified people without regard to age, race, color, creed, national origin, gender, gender identity, gender expression, disability, marital status, veteran status, citizenship status, ethnicity, familial status, religion, sexual orientation or any other classification for which discrimination is prohibited.