Creative Strategist, NA team

Meta; Boston, New York (MA, NY); On-site; USD 140,000 - 200,000; Full time

Job summary

Meta in Boston is seeking a Creative Strategist to apply AI-driven approaches to marketing strategy. You’ll harness AI, from LLM insights to creative generation, to develop campaigns that resonate and perform.

As part of the Creative Strategy North America team, you’ll work on high‑profile campaigns for major brands, translating data into bold ideas and scalable systems that optimize delivery and discovery.

Qualifications

• 10+ years of creative experience in brand and performance marketing.
• Experience identifying and implementing business-centered solutions.
• Portfolio of social media campaigns across multiple industry categories.
• Experience managing complex projects and influencing stakeholders.
• Knowledge of AI solutions and tools for marketing.
• Hands-on experience building persuasive presentations, mockups and videos.
• Data fluency – experience working directly with data dashboards to extract insights.
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact.
• Experience in marketing and business.
• Ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies.
• Experience adhering to and implementing responsible, ethical AI practices.
• Experience with ad performance measurement methodologies such as attribution modeling, brand lift studies, or conversion optimization.

Skills

Creative experience

AI in marketing

Paid social strategy

Project management

Stakeholder influence

AI tool integration

Data interpretation

Presentation design

Ethical AI practices

Ad performance measurement

Job description

In this role, you will apply AI-driven approaches to transform how we develop marketing strategies? As a Creative Strategist, you’ll have the opportunity to harness the power of AI to transform the way we approach marketing. From tapping into insights through Large Language Models (LLMs) to ideating with tools like Meta AI, and producing content that resonates with our audience, AI is transforming marketing workflows.

We're not just building campaigns, we're building systems of ideas that optimize ad delivery and maximize content discovery for our advertisers. This means we make the most out of our complex platform ecosystem and deliver results that truly drive business growth.

As a member of our Creative Strategy North America team, you’ll be part of a group of creatives who develop AI-driven marketing strategies for large-scale advertisers and leverage AI to push the boundaries of what's possible in marketing. You’ll have the opportunity to work on high‑profile campaigns for some of the world's most exciting brands, and to develop innovative strategies that drive performance, build brand awareness, and ultimately, drive business results.

If you're excited about the intersection of creativity and technology, and want to be part of a team that’s shaping how marketing leverages AI, In this role, you will help develop AI-driven creative strategies that deliver measurable business results.

• 10+ years of creative experience in brand and performance marketing/advertising: gained from working at creative teams, or non-traditional content creators
• Experience identifying, scoping, and implementing business-centered solutions, including experience with short-form video and creator marketing across multiple industry categories
• Experience in creative ideas for paid social media: portfolio of social media campaigns required
• Experience project managing complex projects and influencing stakeholders for clients and agencies, including production for digital and content
• Knowledge of AI solutions and tools for marketing and advertising
• Hands‑on experience building persuasive presentations, mockups and videos
• Data fluency – experience working directly with data dashboards to extract insights
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience in marketing and business
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience with ad performance measurement methodologies such as attribution modeling, brand lift studies, or conversion optimization