Regional VP of Sales - Fire & Rescue Equipment

Oshkosh Corporation; Appleton (WI); On-site; USD 137,000 - 253,000; Full time

Job summary

Pierce Manufacturing, an Oshkosh company, is seeking a Regional Vice President of Sales to lead sales efforts across their district. You will drive bookings, expand dealer market share, plan quarterly travel to on-site dealer visits, and provide sales tools and training to reps.

You’ll analyze dealer coverage, develop strategies, and coordinate with teams to improve after-sales support and product knowledge.

Qualifications

• Bachelor’s degree in Marketing, Sales or relevant field.
• 8 or more years of experience in the Fire Service Industry.

Responsibilities

• Meet or exceed established bookings goals for the district.
• Increase market share for each dealer with a minimum goal of achieving 50% market share for each dealer.
• Develop a quarterly travel schedule that includes on-site visits with each dealer in the district.
• Analyze dealer sales coverage for their territory and work with them to assure sufficient coverage to maximize their sales potential.
• Sales rep development – assist in developing sales techniques and improving product knowledge for the sales reps.
• Develop and execute sales strategies to target new accounts.
• Provide sales tools to the sales reps such as features and benefits of our products, power point presentations, video, competitive analysis documentation, etc.
• Analyze dealer aftermarket service capability and work with them to implement improvements through training, new processes, technology, etc.
• Develop a sales strategy process that focuses on improving the entire selling process through the Pierce order entry system process.
• Work closely with Sales Reps to assure on time scheduling requirements for customer pick-ups, approval drawing packages, contract bookings, etc.
• Provide assistance in training of the PULSE sales tool to achieve maximum utilization and benefits from the program.
• Obtain market intelligence and prepare market share reports that help us better understand lost opportunities. Provide feedback on how to counter the success of our competitors.
• Assist dealer in preparing monthly, quarterly, and annual bookings forecast.
• Attend product demonstrations with customers, dealer sales meetings, state fire conventions and other promotional activities.
• Participate in resolving issues regarding customer dissatisfaction, such as aftermarket support, warranty claims, , etc.
• Manage expense budgets.

Skills

Fire service industry experience

Education

Bachelor’s Degree in Marketing, Sales or relevant field

Job description

Pierce Manufacturing, an Oshkosh company, is seeking a Regional Vice President of Sales to lead sales efforts across their district. You will drive bookings, expand dealer market share, plan quarterly travel to on-site dealer visits, and provide sales tools and training to reps.

You’ll analyze dealer coverage, develop strategies, and coordinate with teams to improve after-sales support and product knowledge.