Regional VP of Sales - Fire Industry Growth Leader

Pierce Manufacturing; Oshkosh (WI); On-site; USD 137,000 - 253,000; Full time

Job summary

Pierce Manufacturing, an Oshkosh company, seeks a Regional Vice President of Sales to lead sales in the district and support internal operations by gathering order information and coordinating with dealers. The role emphasizes building strong relationships, achieving bookings targets, and driving strategic initiatives to expand market presence.

The position requires a Bachelor’s degree in marketing or related field and 8+ years in the fire service industry.

Qualifications

• Bachelor’s degree in Marketing, Sales or relevant field.
• 8+ years of experience in the Fire Service Industry.

Responsibilities

• Meet or exceed established bookings goals for the district.
• Increase market share for each dealer with a minimum goal of achieving 50% market share for each dealer.
• Develop a quarterly travel schedule that includes on-site visits with each dealer in the district.
• Analyze dealer sales coverage for their territory and work with them to assure sufficient coverage to maximize their sales potential.
• Sales rep development – assist in developing sales techniques and improving product knowledge for the sales reps.
• Develop and execute sales strategies to target new accounts.
• Provide sales tools to the sales reps such as features and benefits of our products, power point presentations, video, competitive analysis documentation, etc.
• Analyze dealer aftermarket service capability and work with them to implement improvements through training, new processes, technology, etc.
• Develop a sales strategy process that focuses on improving the entire selling process through the Pierce order entry system process.
• Work closely with Sales Reps to assure on time scheduling requirements for customer pick-ups, approval drawing packages, contract bookings, etc.
• Provide assistance in training of the PULSE sales tool to achieve maximum utilization and benefits from the program.
• Obtain market intelligence and prepare market share reports that help us better understand lost opportunities. Provide feedback on how to counter the success of our competitors.
• Assist dealer in preparing monthly, quarterly, and annual bookings forecast.
• Attend product demonstrations with customers, dealer sales meetings, state fire conventions and other promotional activities.
• Participate in resolving issues regarding customer dissatisfaction, such as aftermarket support, warranty claims, , etc.
• Manage expense budgets.

Skills

Fire service industry experience

Sales leadership

Strategic sales planning

Education

Bachelor’s Degree in Marketing, Sales or relevant field

Job description

Pierce Manufacturing, an Oshkosh company, seeks a Regional Vice President of Sales to lead sales in the district and support internal operations by gathering order information and coordinating with dealers. The role emphasizes building strong relationships, achieving bookings targets, and driving strategic initiatives to expand market presence.

The position requires a Bachelor’s degree in marketing or related field and 8+ years in the fire service industry.