Regional Territory Manager

Dog Friendly Co.; Atlanta (GA); Remote; USD 66,000 - 72,000; Full time

Benefits offered by this job

Medical

Dental

401(k) with PTO + holidays

Remote work

Job summary

Dog Friendly Co is expanding into U.S. retail and seeks a Regional Territory Manager to lead the Southeast launch (FL, GA, Carolinas). You will build the first retail presence for independent pet retailers, with strong marketing support and leadership access.

This builder role offers growth in responsibility and compensation as the brand scales. You’ll drive new business, manage distributor partnerships, and train store staff while reporting territory progress and sales forecasts.

Qualifications

• 3+ years of outside B2B sales or territory management.
• Energy and excitement to engage with retailers and consumers.
• Proven record of beating sales targets with a hands-on approach.
• Strong relationship-building, presentation and negotiation skills.
• Self-starter who plans their own week and works independently.
• Comfort with CRM tools, Excel or Google Sheets, and basic sales reporting.
• Valid driver's license, clean driving record, and ability to travel overnight up to 50%.

Responsibilities

• Launch the brand in the region by building the territory from zero.
• Win new business by prospecting and closing independent pet stores and pet services.
• Collaborate with distribution and activat distributor partners.
• Drive sell-through with events, demos, and training.
• Execute at retail with planograms, merchandising, displays, and POS materials.
• Train store staff on product knowledge to engage pet parents.
• Represent the brand at regional trade shows and events.
• Plan territory, forecast sales, and maintain CRM records.
• Share insights to inform national go-to-market strategy.

Skills

B2B sales

territory management

relationship building

sales targets

CRM tools

Excel/Sheets

self-starter

travel up to 50%

lift 40 lbs

Tools

CRM tools

Excel/Google Sheets

Job description

Be the first. Dog Friendly Co is coming to U.S. retail for the first time, and we're hiring a Regional Territory Manager to lead the launch across the Southeast [Territory: FL, GA, Carolinas with potential to grow territory]. You won't inherit a book of business. You'll build it, opening the first doors with independent pet retailers.

This is a builder's role for someone excited to put a new brand on the map. You'll have robust marketing support behind you, a direct line to leadership, and real influence on how we expand in the U.S. As the business grows, so does your role. You’ll report directly to the global Head of Retail.

Why This Role

• Ground-floor opportunity: Launch a brand that's new to U.S. shelves and shape how retailers and pet parents first meet it.With over 1 million customers and 1 billion social interactions, the U.S. market is already excited about the brand.
• Robust marketing support: DFCO has robust digital and social programs, creative POS materials and a product line that consumers are already excited about.We are nimble and creative.
• Room to grow: A clear path to continued growth in both responsibility and compensation.

What You'll Do

• Launch the brand in your region: Build the territory from zero, opening first accounts and establishing our presence in the U.S. market.
• Win new business: Prospect and close independent pet specialty stores, groomers, and boarding facilities.The sky’s the limit!
• Work with distribution: Work with the Head of Retail to activate distributor partners through ride‑alongs, product training, and joint promotions.
• Drive sell-through: Partner with our team to launch events, in-store demos or training and community events.
• Execute at retail: Ensure strong in-store presence through planograms, merchandising, displays, and point-of-sale materials.
• Train store staff: Lead product knowledge sessions so associates can confidently introduce a new brand to pet parents.
• Represent the brand: Be the face of Dog Friendly Co at regional trade shows, buying shows, and community events.
• Plan and report: Build your territory plan, forecast sales, and keep the CRM current.
• Shape the U.S. playbook: Share what's working, competitor activity, and customer feedback to help refine our go-to-market strategy nationwide.

What You Bring

Required

• 3+ years of outside B2B sales or territory management, ideally in consumer packaged goods (CPG)
• Energy and excitement to engage with retailers and consumers, you should enjoy what you do!
• Proven record of beating sales targets with a “hit the ground running” mindset
• Strong relationship‑building, presentation, and negotiation skills
• Self‑starter who plans their own week and works well independently
• Comfort with CRM tools, Excel or Google Sheets, and basic sales reporting
• Valid driver's license, clean driving record, and ability to travel overnight up to 50% of the time
• Ability to lift up to [40] lbs for displays and product samples

Preferred

• Experience launching a new brand or product into retail, or building a territory from scratch
• Comfort with the pace and ambiguity of a start‑up or new‑market launch
• Experience selling into pet specialty retail
• Existing relationships with retailers and distributors (e.g., PFX, Gen Pet, Phillips)
• A genuine love of animals and knowledge of pet care trends

Compensation and Benefits

Base salary

$66k-72k per year, based on experience

Incentive

Uncapped commission or quarterly bonus

Benefits

Medical, dental; 401(k) with PTO plus holidays

Location: Remote, home-based within the territory. Candidates based in Atlanta or Orlando/Tampa preferred.

Type: Full-time

About Dog Friendly Co

Dog Friendly Co’s range include premium pet products: harnesses, leashes collars, orthopedic peds and apparel that pet parents already know and love with natural premium consumables on the horizon.Founded in 2018 in Syndey, Australia we’re now bringing our products to U.S. retail for the first time. Join us at the start and help write the next chapter.

How to Apply

Your first pitch starts now. Email your resume to [e-mail] with a short note about a territory you grew, and how you’d bring that same drive (and a little creativity) to growing Dog Friendly Co. Why is this brand the one you want to build and what makes you unique? We review applications on a rolling basis.

• Dog Friendly Co is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic.