Senior Manager, DTC Site Experience & Operations

Compana Pet Brands; Chesterfield (MO); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

PTO and holidays

Medical, dental, vision

401k with company match

Parental leave

Pet insurance options

Job summary

Compana Pet Brands seeks a Senior Manager, DTC Site Experience & Operations to own daily performance and commercial readiness of the Bullymake and Dinovite online storefronts. You’ll lead site experience, merchandising, ecommerce operations, and conversion optimization.

You will forecast, coordinate customer service partnerships, manage CRO roadmap, run A/B tests, monitor health, and serve as primary admin for the ecommerce platform and related tools.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communication, Business, or related field.
• 8+ years of progressive experience in DTC ecommerce, site experience, digital merchandising, ecommerce operations, or conversion optimization.
• Demonstrated ownership of a meaningful consumer ecommerce storefront.
• Strong understanding of onsite merchandising, product detail pages, promotional execution, cart and checkout experiences, and mobile commerce.
• Experience building and managing a structured experimentation and CRO program.
• Hands-on proficiency with Shopify and its supporting technology ecosystem.
• Experience with CMS, analytics, testing, personalization, product-information, subscription, payment, and customer-experience tools such as VWO, Recharge, Order Groove, GA4 and Klaviyo.
• Experience contributing to ecommerce forecasts, demand plans, promotional projections, or commercial planning.
• Experience managing developers, agencies, or other external technology partners.
• Experience in pet care, consumables, subscription commerce, wellness, or another repeat-purchase category is strongly preferred.
• Effectively communicate in English, in both verbal and written forms.

Responsibilities

• Own day-to-day performance, health, and commercial readiness of Bullymake and Dinovite storefronts.
• Lead site experience, merchandising, ecommerce operations, and CRO roadmap.
• Forecast support and customer service partnership activities for seamless journeys.
• Coordinate defects, incidents, and stakeholder communications for site health.
• Develop and execute A/B and multivariate tests and scale learnings.

Skills

DTC ecommerce

Merchandising

CRO program

English communication

Education

Bachelor's degree

Tools

Shopify

VWO

Recharge

Order Groove

GA4

Klaviyo

Job description

Title: Senior Manager, DTC Site Experience & Operations

Location: Remote -Approved US States Only. Refer to list at the end of the posting.

Travel: Limited to 1-2 times per year

Compana Pet Brands is a global leader in pet care and nutrition dedicated to enriching the lives of pets and their families today and for generations to come.

We are actively seeking a Senior Manager, DTC Site Experience & Operations to join our growing organization and help us Nurture What You Love!

This role’s primary responsibility will be to own the day-to-day performance, health, and commercial readiness of the Bullymake and Dinovite digital storefronts. This role leads site experience, merchandising, ecommerce operations, conversion optimization, forecasting support, and customer service partnership activities to deliver seamless customer journeys, profitable growth, and operational readiness across direct-to-consumer channels.

As our Senior Manager, DTC Site Experience & Operations, you’ll make an impact by:

• Owning the day-to-day customer experience across homepages, landing pages, navigation, collection pages, product detail pages, cart, and checkout.
• Translatingapproved brand, assortment, pricing, and promotional strategies into effective onsite experiences.
• Managingproduct setup, merchandising, offers, pricing, inventory messaging, promotional placement, and launch readiness to ensure an accurate and effective customer experience.
• Building and managinga prioritized conversion-rate optimization roadmap.
• Identifyingfriction and opportunity using behavioral data, funnel analysis, customer feedback, support contacts, reviews, and competitive insights.
• Developing and executingA/B and multivariate tests, measure results, document learnings, and scale successful experiences across the customer journey.
• Servingas the business owner and primary administrator for the ecommerce platform and supporting site tools.
• Monitoring site health, checkout performance, integrations, and customer-impacting issues, while coordinating the timely resolution of defects and incidents and communicating updates to stakeholders.
• Assisting the DTC Director in developing and maintaining demand forecasts for the Bullymake and Dinovite DTC businesses.
• Providingtimely forecasting inputs based on site performance, promotional plans, product launches, subscription trends, conversion assumptions, and emerging customer behavior.
• Monitoring performance against forecast and identify risks, opportunities, inventory constraints, and demand changes that may impact customer experience, revenue, or promotional plans.
• Owningthe day-to-day business relationship with the DTC customer service team ensuring they are equipped for product launches, promotions, pricing changes and other events that may affect customers.

What you need to succeed:

• Bachelor's degree in Marketing, Advertising, Communication, Business, or related field
• 8+ years of progressive experience in DTC ecommerce, site experience, digital merchandising, ecommerce operations, or conversion optimization.
• Demonstrated ownership of a meaningful consumer ecommerce storefront.
• Strong understanding of onsite merchandising, product detail pages, promotional execution, cart and checkout experiences, and mobile commerce.
• Experience building and managing a structured experimentation and CRO program.
• Hands-on proficiency with a major ecommerce platform, Shopify and its supporting technology ecosystem.
• Experience with CMS, analytics, testing, personalization, product-information, subscription, payment, and customer-experience tools such as VWO, Recharge, Order Groove, GA4 and Klaviyo.
• Experience contributing to ecommerce forecasts, demand plans, promotional projections, or commercial planning.
• Experience managing developers, agencies, or other external technology partners.
• Experience in pet care, consumables, subscription commerce, wellness, or another repeat-purchase category is strongly preferred.
• Effectively communicate in English, in both verbal and written forms

What we have for you:

• A growing team making a difference in the lives of pets and pet families.
• Great work/life balance with PTO, paid holidays and more!
• Medical, dental, vision and an employee assistance program to support your well-being.
• 401k with company match.
• Casual work environment with a focus on teamwork.
• Paid parental leave.
• Opportunity to enroll in voluntary pet insurance and access to free 24/7 veterinary tele help line.

To learn more about us:

https://companapetbrands.com/careers

Remote Work Eligibility

This position is eligible for remote work only in states where the company is currently authorized to employ workers. Applicants must reside in one of the following approved states: AR, AZ, CA, CO, FL, GA, IA, ID, IL, IN, KS, KY, LA, MA, MD, MN, MO, NC, NE, NM, NV, NJ, NY, OH, OK, PA, SC, TN, TX, UT, VA, WA.

Disclaimer:

This description is representative only and is not exhaustive of the tasks this position may be required to perform.