Regional Solutions Marketing Lead – Industrial Automation

Renesas Electronics Corporation; Detroit (MI); On-site; USD 110,000 - 150,000; Full time

Job summary

Renesas Electronics Corporation in Detroit, MI seeks a regional lead for Solutions Marketing within the Industrial Automation segment. You will drive system solutions and collaborate with Sales, FAEs, Product Groups, Channel marketing, and System Architects to plan and execute engagement strategies.

The role focuses on PLCs, edge sensing, motor control, and HMI interfaces to expand growth. As the regional lead, you will promote solutions across functions, nurture key customer relationships, and

Qualifications

• 10+ years in business development, field applications engineering, marketing or related roles.
• Deep understanding of the Industrial Automation market, including trends and standards.
• Experience with technical field sales and building relationships in the field.

Responsibilities

• Engage with key market driving customers to understand requirements and drive solution-level opportunities.
• Collaborate with channel sales/marketing to identify growth opportunities with winning solutions.
• Coordinate with Business Units, Sales, and FAEs to promote solutions and drive business development.
• Build relationships with technical and procurement stakeholders in the industrial automation base.
• Gather market requirements and work with Product Groups to influence roadmaps.
• Monitor competition and market dynamics to recommend responses and actions.
• Prepare customer presentations to effectively communicate value propositions and maximize adoption.
• Develop product collateral, competitive analyses, and field training material.

Skills

10+ years BD/Marketing

Industrial automation domain

Strategic thinking

Cross-functional leadership

Strong communication

Job description

Renesas Electronics Corporation in Detroit, MI seeks a regional lead for Solutions Marketing within the Industrial Automation segment. You will drive system solutions and collaborate with Sales, FAEs, Product Groups, Channel marketing, and System Architects to plan and execute engagement strategies.

The role focuses on PLCs, edge sensing, motor control, and HMI interfaces to expand growth. As the regional lead, you will promote solutions across functions, nurture key customer relationships, and