Regional Sales Rep. (W)

Zohorecruit; United States; Remote; USD 75,000 - 95,000; Full time

Job summary

Zohorecruit is seeking a Regional Sales Manager to drive revenue growth across a U.S. territory.

You will lead the full capital equipment sales lifecycle from lead generation through closing, collaborating with Applications Engineering, Service, Marketing and Operations to deliver value-driven manufacturing solutions. You will manage strategic accounts, pursue new business in steel fabrication and related industries, and travel frequently to customer sites and trade shows.

Qualifications

• Bachelor's degree or equivalent in business, engineering, manufacturing or related field.
• 3–7 years in B2B technical or capital equipment sales.
• Experience managing long and complex sales cycles.
• CRM and sales tracking tools experience (Zoho preferred).
• Strong consultative and solution-based selling skills.
• Excellent communication, presentation, and negotiation abilities.
• Technical understanding of manufacturing processes and industrial equipment.
• Willing to travel frequently within the assigned territory.

Responsibilities

• Develop and execute territory sales strategies to grow revenue, margin and market share.
• Identify and pursue new business opportunities in structural steel fabrication, heavy manufacturing, OEM production, and related industries.
• Maintain and expand relationships with existing customers to drive repeat business.
• Conduct customer discovery meetings to evaluate production challenges and automation opportunities.
• Present equipment solutions aligned with ROI and productivity goals.
• Collaborate with Applications Engineering to develop proposals and solutions recommendations.
• Coordinate and support equipment demonstrations and customer evaluations.
• Manage the complete sales cycle including lead qualification, quoting, negotiation, contract review, and closing.
• Maintain CRM records and provide pipeline updates and forecasts to leadership.
• Travel throughout territory and represent the company at trade shows.
• Support customer transition from sales to project execution teams.
• Other duties as assigned.

Skills

Client-facing communication

Relationship development

Consultative selling

Presentation skills

Negotiation abilities

Independent work

Cross-functional collaboration

Travel readiness

Education

Bachelor's degree or equivalent in business/engineering/manufacturing

Tools

Zoho CRM

Job description

Reports To: Director of Sales / VP of Sales

Job Summary:

The Regional Sales Manager is responsible for driving revenue growth and market expansion within an

assigned geographic territory. This role manages the full capital equipment sales lifecycle, from lead

generation and customer discovery through proposal development, negotiation, and order closing.

The Regional Sales Manager serves as the primary customer interface during the sales process, working

closely with Applications Engineering, Service, Marketing, and Operations teams to deliver value-driven

manufacturing solutions.

Key Responsibilities:

• Develop and execute territory sales strategies to achieve revenue, margin, and market share growth
  objectives.
  
• Identify, qualify, an d pursue new business opportunities within structural steel fabrication, heavy manufacturing, OEM production, and related industries.
  
• Maintain and expand relationships with existing customers to drive repeat business and long-term
  partnerships.
  
• Conduct customer discovery meetings to evaluate production challenges and automation opportunities.
  
• Present equipment solutions aligned with customer ROI and productivity goals.
  
• Collaborate with Applications Engineering to develop technical proposals and solutions
  recommendations.
  
• Coordinate and support equipment demonstrations and customer evaluations.
  
• Manage the complete sales cycle including lead qualification, quoting, negotiation, contract review, and
  closing.
  
• Maintain accurate documentation of customer interactions and forecasts within CRM systems.
  
• Provide pipeline updates, forecasting, and performance reporting to sales leadership.
  
• Monitor regional market trends and competitor 'activity'.
  
• Represent the company at trade shows and marketing events.
  
• Support customer transition from sales to project execution teams.
  
• Other duties as assigned.
  

Requirements

Qualifications:

• Bachelor’s degree in Business, Engineering, Manufacturing Technology, or related field (or equivalent
  experience).
  
• 3–7 years of experience in B2B technical or capital equipment sales.
  
• Proven ability to manage long and complex sales cycles.
  
• Strong client-facing communication and relationship development skills.
  
• Proficiency in CRM and sales tracking tools (Zoho experience preferred).
  
• Strong consultative and solution-based selling skills.
  
• Excellent communication, presentation, and negotiation abilities.
  
• Technical understanding of manufacturing processes and industrial equipment.
  
• Strong organizational and time management skills.
  
• Ability to work independently while collaborating with cross-functional teams.
  
• Remote-based role requiring frequent travel throughout assigned territory.
  
• Regular travel to customer facilities, job sites, demonstrations, and trade shows.
  
• Exposure to industrial environments requiring PPE compliance.
  

Compensation Range:

Starting at $75,000 – $95,000 base salary annually, plus commission and performance incentives, based

on experience and qualifications.

• Major medical, vision, and dental insurance.
  
• 401(k) with company match.
  
• Paid time off and holidays.
  
• Professional development and training opportunities.
  
• Travel reimbursement and per diem for customer visits.