Regional Sales Manager - Upper Midwest

Bekaert; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Bekaert, a 140+ year heritage leader in steel wire transformation and coatings, seeks a Regional Sales Manager for the USA North region to grow Dramix steel fibers and Synmix fibers in construction markets. The role reports to the Area Sales Manager Building USA North and focuses on strategic projects and high-value sales.

Preferred locations include Minneapolis, MN, Kansas City, KS, Chicago, IL, Milwaukee, WI, with up to 50% travel and national meetings.

Qualifications

• Experience in market research and competitive analysis.
• Ability to develop and execute effective sales strategies.
• Strong analytical skills to interpret market data and trends.
• Proficiency using data analysis tools to drive sales performance.

Responsibilities

• Drive growth of Dramix® and Synmix® fibers by engaging stakeholders and influencers.
• Maintain Bekaert as a leader in fiber-reinforced concrete flooring solutions.
• Identify, pursue, and manage strategic projects aligned with growth objectives.
• Deliver compelling presentations and close high-value sales agreements over $1 million.
• Monitor market trends and competitors to inform strategies.

Skills

Market research

Sales strategy

Analytical skills

Data-driven selling

Negotiation

Education

Bachelor’s degree in business/engineering/related field

Tools

CRM tools

Job description

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As the world and the way people live is changing, we at Bekaert believe it’s our responsibility to contribute to finding new solutions for the future. With a 140+ year old heritage of excellence, innovation, and a future-focused mindset, we strive to create value for our customers and society. We aim to do this through innovative solutions and sustainable practices. We are committed to pushing the boundaries of steel wire transformation and coatings whilst also leveraging our expertise to develop innovative solutions with new materials and services in a safe, smart, and sustainable way. Our focus extends to markets such as new mobility, low-carbon construction, and green energy.

As a dynamic and growing company with over 19 000 employees worldwide, 75 nationalities, a retention rate above 90% and € 3,7 billion in combined revenue in 2025, we are looking for someone like you to join our team as we continue to shape a safer, more efficient, and connected world!

Purpose and Mission

To strengthen the current growth, we are looking for a results-driven Regional Sales Manager (RSM) with strong value-based technical skills and previous experience in the construction and/or concrete markets. The ideal individual will have the proven ability to grow developing markets and seize new opportunities. This function will report directly to the Area Sales Manager Building USA North.

Preferred locations are: Minneapolis, MN, Kansas City, KS, Chicago, IL, Milwaukee, WI

Otherterritory includes: Illiinois, Iowa, Kansas, Minnesota, Missouri, Wisconsin.

Key Activities and Responsibilities

• Drive growth of Dramix® steel fibers and Synmix® synthetic fibers by raising awareness among key stakeholders, including specifiers, contractors, ready-mix producers, and other industry influencers.
• Collaborate with the team to maintain Bekaert’s position as the industry’s most technically proficient provider of fiber-reinforced concrete flooring solutions for industrial and commercial, including structural & nonstructural systems.
• Identify, pursue, and manage strategic projects that align with growth objectives and deliver measurable business impact.
• Deliver compelling presentations tailored to diverse audiences, showcasing the value proposition of fiber-reinforced concrete solutions.
• Negotiate and close high-value sales agreements exceeding $1 million.
• Provide consultative approach recommendations supported by clear evidence and Bekaert’s industry expertise.
• Monitor macro and micro market trends, competitive activities, and emerging technologies to inform strategies and maintain a competitive edge.
• Advocate for new product innovations and contribute to developing strategies that expand market presence and specifications.
• Engage with local and national construction industry organizations and participate in relevant events.

Skills

• Experience with market research and competitive analysis.
• Ability to develop and execute effective sales strategies.
• Strong analytical skills to interpret market data and trends.
• Proficiency in using data analysis tools to drive sales performance.
• Excellent negotiation and problem-solving abilities.

Previous Experience

• Minimum of 5 years of experience in the construction market, preferably in the industrial sector.
• Familiarity with industrial building codes and ACI norms.
• Experience with Customer Relationship Management tools.

Qualifications and Education

• Bachelor’s degree in business, marketing, building engineering, or a related field in technical sales.

  Technical Expertise:

  • Knowledge of reinforced concrete design and related American norms, national standards, and recommendations.
  • Ability to analyze market trends and technical sales data to develop strategic solutions.
  • Ability to explain complex conceptual information in simple terms

  Travel Requirements:

  • Willingness and ability to travel upwards of 50% within the territory and to some national meetings in various locations.

  Core Competencies:

  • Self-motivated and proactive, capable of working autonomously as well as collaboratively.
  • Entrepreneurial spirit with autonomous and strong decision-making abilities, balancing accuracy and efficiency.
  • Excellent interpersonal and communication skills, with the ability to convey complex concepts in simple terms.
  • Adaptable, with strong listening, analytical, and problem-solving skills.

  Mindset and Passion:

  • A driven individual willing to establish relationships and promote steel fiber-reinforced concrete solutions.
  • Deep curiosity to understand market needs and expectations from technical and business perspectives.
  • A passion for winning and contributing to team success.

Be bold and take the leap!

We're looking for individuals who are not afraid to take risks and explore new ideas. If you are passionate about personal growth and bringing your authentic self to work, we want you on our team!
At Bekaert, we celebrate diversity and are committed to creating an inclusive work environment. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
To learn more about us and our exciting career opportunities, visit Bekaert Careers