Regional Sales Manager

Bekaert; Atlanta (GA); On-site; USD 80,000 - 110,000; Full time

Job summary

Bekaert is seeking a results-driven sales professional to lead territory growth across the South-Central United States, with emphasis on Texas, Colorado, Kansas, Oklahoma, New Mexico, Louisiana, Arkansas and Missouri. You will acquire new customers, expand key accounts, and collaborate with product teams to tailor solutions that meet customer needs.

The role requires 2–3 years of B2B sales experience, strong negotiation skills, and willingness to travel 50–60%.

Qualifications

• Bachelor’s degree in business, engineering, marketing or related field.
• 2–3 years of sales experience in B2B or industrial settings.
• Willingness to travel 50–60% of time.
• Ability to develop territory plans and meet sales targets.

Responsibilities

• Identify, pursue, and win new business opportunities.
• Develop regional growth strategy and expand market share.
• Lead customer negotiations with focus on value-based pricing.
• Manage territory plans and forecast accurately.
• Collaborate with internal teams to deliver solutions.
• Travel as required to support customers.

Skills

Commercial judgment

Market analysis

Communication skills

Territory planning

Negotiation skills

Education

Bachelor's degree

Tools

CRM software

Job description

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As the world and the way people live is changing, we at Bekaert believe it’s our responsibility to contribute to finding new solutions for the future. With a 140+ year old heritage of excellence, innovation, and a future-focused mindset, we strive to create value for our customers and society. We aim to do this through innovative solutions and sustainable practices. We are committed to pushing the boundaries of steel wire transformation and coatings whilst also leveraging our expertise to develop innovative solutions with new materials and services in a safe, smart, and sustainable way. Our focus extends to markets such as new mobility, low-carbon construction, and green energy.

As a dynamic and growing company with over 19 000 employees worldwide, 75 nationalities, a retention rate above 90% and € 3,7 billion in combined revenue in 2025, we are looking for someone like you to join our team as we continue to shape a safer, more efficient, and connected world!

Purpose and Mission

This is an opportunity for a self-starter who wants to build a market, win new customers, grow market share, and directly influence regional business performance.

The position reports to the Segment Leader – Energy & Utilities, North America.

The territory includes the South-Central United States, with a focus on Texas, Colorado, Kansas, Oklahoma, New Mexico, Louisiana, Arkansas, and Missouri. Candidates based within the region are preferred

Key Activities and Responsibilities

• Identify, pursue, and convert new business opportunities into profitable sales.


• Develop and execute a regional growth strategy to expand market presence, customer relationships, and market share.


• Proactively identify emerging market trends, customer needs, and competitive opportunities.


• Launch new products and solutions to address customer requirements and unlock incremental revenue.


• Manage the regional business with an entrepreneurial mindset and accountability for revenue, profitability, and annual sales targets.


• Develop and execute territory plans that deliver sustainable growth and meet or exceed sales budgets.


• Apply value-based selling and disciplined pricing strategies to achieve segment gross margin expectations.


• Lead customer negotiations, defend value, and balance commercial competitiveness with profitability.


• Acquire new customers while expanding and protecting existing accounts.


• Develop relationships with key decision-makers and understand customer business priorities, purchasing strategies, and technical requirements.


• Coordinate with internal teams to deliver responsive customer service and strengthen long-term partnerships.


• Resolve customer issues in collaboration with manufacturing, quality, and operational teams.


• Analyze market data, identify sales opportunities, and translate insights into actionable growth plans.


• Monitor competitor activity, pricing trends, and changes in customer demand.


• Maintain accurate forecasts, sales reports, account plans, and territory activity records.


• Partner with marketing, operations, and technical teams to develop customer-specific solutions and support successful product launches.


• Manage travel and entertainment expenses in line with budget expectations.

Skills

• Strong commercial judgment, including pricing, margin management, and value-based selling.


• Ability to analyze market information and translate insights into actionable sales strategies.


• Excellent communication, presentation, relationship-building, and negotiation skills.


• Strong organizational skills, including forecasting, territory planning, and pipeline management.


• Self-motivation, resilience, competitiveness, and a demonstrated desire to win.

Previous Experience

• At least 2–3 years of sales experience, ideally in B2B, industrial, technical, or solution-based selling.


• Demonstrated ability to generate new business, develop accounts, negotiate effectively, and deliver against sales targets.


• Strong commercial judgment, including pricing, margin management, and value-based selling.


• Ability to analyze market information and translate insights into actionable sales strategies.

Qualifications and Education

Bachelor’s degree in business, Engineering, Marketing, or a related field preferred.

Willingness and ability to travel approximately 50–60% throughout the assigned territory.

Be bold and take the leap!

We're looking for individuals who are not afraid to take risks and explore new ideas. If you are passionate about personal growth and bringing your authentic self to work, we want you on our team!
At Bekaert, we celebrate diversity and are committed to creating an inclusive work environment. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
To learn more about us and our exciting career opportunities, visit Bekaert Careers