REGIONAL SALES MANAGER (POLAND)

Theo Inc.; United States; Hybrid; USD 120,000 - 180,000; Full time

Job summary

THEO Laser Inc. seeks a Regional Sales Manager to drive new business across the regional dealer network for our laser welders. You will recruit and enable dealers, conduct demos, and organize local events to expand market presence.

The ideal candidate will have 5+ years in industrial equipment sales, a strong welding industry network, and the ability to train dealer teams. Expect significant travel and close collaboration with marketing for regional campaigns.

Qualifications

• 5+ years of sales in industrial equipment/welding.
• Hunter role success in new partner acquisition.
• Strong industrial distribution/welding network.
• Ability to train and enable dealer sales teams.
• Willingness to travel 60–80%.
• English and Polish required; other languages helpful.
• ERP systems experience.

Responsibilities

• Identify, onboard new dealers and strategic partners.
• Lead demo sessions, roadshows, and testing with prospects.
• Train and enable dealer sales teams; provide application knowledge.
• Achieve quarterly revenue, lead conversion, and partner growth targets.
• Develop territory plans and regional go-to-market activities.

Skills

Sales experience

Hunter mindset

Dealer enablement

Travel readiness

English proficiency

Polish language

ERP systems

Tools

ERP systems

Job description

About Us

At THEO,we'rehere to make your welds smarter and your day shorter. Our handheld laser systems deliver faster, cleaner, safer welds - every time. Built for pros, powered byMaxphotonics, and designed to tacklereal challengeswith zero fluff. We're the laser brand that actually gets welding.

Why This Role Matters

The Regional Sales Manageris responsible fordriving new business,recruitingand enabling dealers, and aggressively expanding THEO’s market presence.This role is not aboutmaintainingterritory - it'sabout developing it.

You will:

• win new Patners
• grow existing partners into top-performers
• initiate demos, roadshows, and local events
• support dealer sales teams with training and application knowledge
• lead hands-on customer acquisition efforts

Local language skills are essential,and the ideal candidate is already well connected within welding, industrial equipment, or manufacturing industries in the region.

Key Responsibilities:

1. New Business Development (Primary Focus)

• Identify, target, and onboard new dealers, distributors, and strategic partners.
• Conduct outbound prospecting to opennew saleschannels and industries.
• Plan and execute partner recruitment strategies to expand regional coverage.
• Lead demo sessions, roadshows, and application testing with prospects.

2. PartnerManagement & Enablement

• Develop strong working relationships with dealer principals and sales teams.
• Provide hands-on support during customer visits, demos, exhibitions, and closing activities.
• Ensure partners are trained on THEO products, safety guidelines, and sales arguments.
• Drive performance through structured activities: funnel reviews, target-setting, marketing support.

3. Regional Sales Growth

• Achieve quarterly revenue, lead conversion, and partner growth targets.
• Identifyregional industry trends, competitive activity, and market opportunities.
• Develop territory plans and execute local go-to-market activities.
• Work closely with THEO marketing on regional lead generation campaigns and events.

4. Customer Engagement & Application Support

• Perform on-site customer demonstrations of THEO MA1 welders and TM cleaners.
• Consult on welding applications, material requirements, and safety standards.
• Attend trade shows, conferences, and workshops torepresentTHEO.

Qualifications:

• 5years+ofsales experience in industrial equipment, welding, robotics, automation, metal fabrication, or similar technical B2B markets.
• Demonstrated success in hunter roles (new partner acquisition, new market development).
• Strong existingnetworkin industrial distribution or welding industries is a major plus.
• Ability to train, motivate, and enable dealer sales teams.
• Comfortable with frequent travel across the region (60-80%).
• Englishand Polish required;additionalregional languages beneficial.
• Self-driven, structured, and naturally proactive - you don't wait forleads,you create them.
• 3-5 years customer service experience;
• Experience with ERP systems.

Candidates must be authorized to work in the Europe.

THEO Laser Inc. is an Equal Opportunity Employer.Theo is committed to diversity and inclusion and encourages all qualified individuals to apply.