Regional Sales Manager - EASTERN US

Pure Treats Primal Pet Foods, Inc.; Lake Michigan Beach (MI); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Paid holidays

Medical insurance

Dental & Vision

Career growth

Job summary

Pure Treats Primal Pet Foods, Inc. is seeking a Regional Sales Leader to coach 4–6 Territory Representatives, drive regional growth, and ensure policy compliance. You will lead account development, training, and brand visibility across the region.

Develop sales plans, onboard new retail partners, manage distributors, and strengthen customer relationships. Travel up to 50% including overnights. Pet-food sales experience and MS Office proficiency required.

Qualifications

• 5–7 years of outside sales experience, preferably within natural foods, pet food, or pet specialty industries.
• Previous Territory Sales management experience.
• Knowledge of the pet food industry, retail landscape, and competitive environment.
• Proficiency with Microsoft Office, including Excel, Word, Outlook, Teams, and PowerPoint.

Responsibilities

• Lead, coach, and develop 4-6 Territory Representatives to achieve regional sales objectives.
• Conduct regular coaching sessions, performance reviews, and field visits.
• Monitor sales performance, territory coverage, and goal attainment.
• Ensure compliance with company policies, procedures, and reporting requirements.
• Develop and execute sales plans that drive revenue growth, profitability, and brand visibility.
• Identify, develop, and onboard new retail partners.
• Deliver product, nutrition, and sales training through in-person and virtual engagements.
• Support retailer recommendations through product education and training.
• Resolve customer concerns and strengthen long-term business partnerships.
• Manage or support regional key account relationships and identify growth opportunities.
• Participate in account planning, presentations, and business reviews.
• Partner with distributor leadership to align strategies, training, and retailer support initiatives.
• Provide recommendations to enhance sales effectiveness, customer satisfaction, and operational efficiency.
• Support industry trade shows, National Sales Meetings, and company initiatives.
• Travel up to 50%, including overnight and air travel.
• Ability to work some weekends and nontraditional business hours.

Skills

Territory sales

Leadership

Coaching

Travel ready

Strategic planning

Tools

Microsoft Office

Job description

PureBites and Primal Pet Foods are leaders in premium pet nutrition, offering raw and freeze dried dog and cat food, treat and toppers since 2001. PureBites is a category leader in single-ingredient, freeze-dried dog and cat treats and toppers, known for its simplicity and transparency ( ). Primal Pet Food is a pioneer in raw frozen and freeze dried nutrition, delivering innovative, responsibly sourced and minimally processed pet food that support premium feeding ( Together, our brands provide a complete premium leading portfolio of pet food, treats and toppers to millions of pet parents every year.

Regional Sales Leadership & Team Development

• Lead, coach, and develop 4-6 Territory Representatives to achieve regional sales and growth objectives.
• Conduct regular coaching sessions, performance reviews, and field visits.
• Monitor sales performance, territory coverage, and goal attainment.
• Ensure compliance with company policies, procedures, and reporting requirements.

Territory Growth & Customer Development

• Develop and execute sales plans that drive revenue growth, profitability, and brand awareness.
• Identify, develop, and onboard new retail partners.
• Ensure effective product merchandising, promotional execution, and brand visibility.
• Deliver product, nutrition, and sales training through in-person and virtual engagements.
• Support retailer recommendations through product education and training.
• Resolve customer concerns and strengthen long-term business partnerships.

Key Accounts, Distributor Partnerships & Market Insights

• Manage or support regional key account relationships and identify growth opportunities.
• Participate in account planning, presentations, and business reviews.
• Partner with distributor leadership to align strategies, training, and retailer support initiatives.
• Provide recommendations to enhance sales effectiveness, customer satisfaction, and operational efficiency.
• Support industry trade shows, National Sales Meetings, and company initiatives.
• 5-7 years of outside sales experience, preferably within the natural foods, pet food, or pet specialty industries.
• Demonstrated success growing territories, opening new accounts, and building customer relationships.
• Proficiency with Microsoft Office, including Excel, Word, Outlook, Teams, and PowerPoint.

• Previous Territory Sales management experience.
• Previous experience in pet food and treats.
• Knowledge of the pet food industry, retail landscape, and competitive environment.
• Experience working with distributors and key accounts.
• Ability to travel up to 50%, including overnight and air travel.
• Ability to work some weekends and nontraditional business hours.

Why Join the Pure Treats Primal Pet Foods Team?

• 8 Paid Company Holidays Per Year
• Low-Cost Medical Insurance
• Competitive Dental, Vision & Supplemental Coverage
• Career Growth Opportunities & Ongoing Training
• Join a company that values hard work, quality, and the people behind every product we make.