Regional Sales Manager - EASTERN US

Pure Treats Primal Pet Foods, Inc.; Boston (MA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

8 Paid Company Holidays Per Year

Low-Cost Medical Insurance

Competitive Dental, Vision & SUPP

Career Growth Opportunities & O...

Job summary

PureBites and Primal Pet Foods seek a Regional Sales Leader to coach 4–6 territory representatives, drive regional growth, and manage key accounts. You will develop sales plans, onboard new retail partners, and ensure strong product merchandising and brand visibility across channels.

The role requires 5–7 years of outside sales experience in natural foods or pet products, plus travel up to 50% and weekend availability. Strong Microsoft Office skills and distributor collaboration are essential.

Qualifications

• 5–7 years of outside sales experience in natural foods or pet foods.
• Proficiency with Microsoft Office (Excel, Word, Outlook, Teams, PowerPoint).
• Previous Territory Sales management experience.
• Knowledge of the pet food industry, retail landscape, and distributors.
• Experience partnering with distributors and key accounts.
• Ability to travel up to 50% including overnight and air travel.
• Ability to work some weekends and nontraditional hours.

Responsibilities

• Lead, coach, and develop 4–6 Territory Representatives to meet regional sales goals.
• Conduct regular coaching, performance reviews, and field visits.
• Monitor sales performance, territory coverage, and goal attainment.
• Ensure compliance with company policies and reporting requirements.
• Develop and execute sales plans to drive revenue growth and brand awareness.
• Identify new retail partners and onboard them with training and merchandising.

Skills

Outside sales

Territory management

Travel up to 50%

MS Office

Tools

Microsoft Office

Job description

PureBites and Primal Pet Foods are leaders in premium pet nutrition, offering raw and freeze dried dog and cat food, treat and toppers since 2001. PureBites is a category leader in single-ingredient, freeze-dried dog and cat treats and toppers, known for its simplicity and transparency ( ). Primal Pet Food is a pioneer in raw frozen and freeze dried nutrition, delivering innovative, responsibly sourced and minimally processed pet food that support premium feeding ( Together, our brands provide a complete premium leading portfolio of pet food, treats and toppers to millions of pet parents every year.

Regional Sales Leadership & Team Development

• Lead, coach, and develop 4-6 Territory Representatives to achieve regional sales and growth objectives.
• Conduct regular coaching sessions, performance reviews, and field visits.
• Monitor sales performance, territory coverage, and goal attainment.
• Ensure compliance with company policies, procedures, and reporting requirements.

Territory Growth & Customer Development

• Develop and execute sales plans that drive revenue growth, profitability, and brand awareness.
• Identify, develop, and onboard new retail partners.
• Ensure effective product merchandising, promotional execution, and brand visibility.
• Deliver product, nutrition, and sales training through in-person and virtual engagements.
• Support retailer recommendations through product education and training.
• Resolve customer concerns and strengthen long-term business partnerships.

Key Accounts, Distributor Partnerships & Market Insights

• Manage or support regional key account relationships and identify growth opportunities.
• Participate in account planning, presentations, and business reviews.
• Partner with distributor leadership to align strategies, training, and retailer support initiatives.
• Provide recommendations to enhance sales effectiveness, customer satisfaction, and operational efficiency.
• Support industry trade shows, National Sales Meetings, and company initiatives.

• 5-7 years of outside sales experience, preferably within the natural foods, pet food, or pet specialty industries.
• ~ Demonstrated success growing territories, opening new accounts, and building customer relationships.
• ~Proficiency with Microsoft Office, including Excel, Word, Outlook, Teams, and PowerPoint.
• Previous Territory Sales management experience.
• Previous experience in pet food and treats.
• Knowledge of the pet food industry, retail landscape, and competitive environment.
• Experience working with distributors and key accounts.
• Ability to travel up to 50%, including overnight and air travel.
• Ability to work some weekends and nontraditional business hours.

Why Join the Pure Treats Primal Pet Foods Team?

• 8 Paid Company Holidays Per Year
• Low-Cost Medical Insurance
• Competitive Dental, Vision & Supplemental Coverage
• Career Growth Opportunities & Ongoing Training
• Join a company that values hard work, quality, and the people behind every product we make.