Regional Sales Manager - Capital Equipment & Automation

Afinitas; Houston (TX); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

Comprehensive benefits

Commission opportunities

Job summary

Afinitas seeks a Regional Sales Manager to grow the Midwest territory, driving new business, expanding existing relationships, and promoting engineered capital equipment and automation. You will work with inside sales, project management, and engineering to deliver customer-focused solutions across manufacturing and packaging sectors.

Preferred location is Dallas or Houston; travel across the territory is expected.

Qualifications

• 5+ years of successful B2B sales experience.
• Experience selling capital equipment, industrial automation solutions, or technical products preferred.
• Proven success growing existing accounts and developing new business opportunities.
• Strong consultative selling, negotiation, and relationship management skills.

Responsibilities

• Develop and execute territory growth strategies aligned with company revenue and profitability objectives.
• Build and manage a healthy sales pipeline through proactive prospecting and business development activities.
• Expand relationships within existing accounts while identifying opportunities with new customers and markets.
• Generate new business opportunities through consultative selling and solution-based conversations.

Skills

Consultative selling

Relationship management

Negotiation

Self-motivation

Territory management

CRM proficiency

Communication

Education

Associate's or Bachelor's degree preferred

Tools

CRM systems

Microsoft Office

Job description

Afinitas, headquartered in St. Louis, Missouri, is a global leader in equipment, forming systems, and essential accessory products that support transportation, water, and utility precast concrete infrastructure worldwide. We provide industry-leading production equipment; highly engineered formwork; and a broad portfolio of precast concrete, electrical, and construction accessories, along with structural products and systems designed for bridge, highway, and heavy construction applications. Afinitas is part of BW Forsyth Partners, LLC, the investment group of global manufacturing and engineering consulting firm Barry-Wehmiller, a $3 billion organization with nearly 12,000 team members, united by a common belief: to use the power of business to build a better world.

Job Description

Midwest Territory | Preferred Location: Dallas or Houston, TX

Join a Growing Leader in Industrial Equipment & Automation

Afinitas is seeking a Regional Sales Manager to join its Equipment & Automation division and drive growth throughout the Midwest territory. This individual contributor role is responsible for developing new business opportunities, expanding existing customer relationships, and promoting engineered capital equipment and automation. Working closely with inside sales and project management teams, the Regional Sales Manager will identify customer challenges, develop solution-based proposals, and manage opportunities from prospecting through project award. Reporting to the VP of Sales, North America, you will inherit and grow an established territory while identifying and developing new business opportunities. Success in this role requires a consultative sales approach, strong relationship-building skills, and the ability to collaborate with engineering, project management, and service teams to deliver customer-focused solutions. Preferred location is Dallas or Houston area; however, qualified candidates residing elsewhere within the territory will be considered.

What You’ll Do

Grow and Manage a Sales Territory

• Develop and execute territory growth strategies aligned with company revenue and profitability objectives.
• Build and manage a healthy sales pipeline through proactive prospecting and business development activities.
• Expand relationships within existing accounts while identifying opportunities with new customers and markets.
• Generate new business opportunities through consultative selling and solution-based conversations.

Serve as a Trusted Customer Partner

• Develop strong knowledge of Afinitas Equipment & Automation products, services, and capabilities.
• Understand customer challenges and recommend customized equipment and automation solutions.
• Deliver product presentations, demonstrations, and technical discussions with customers and stakeholders.
• Act as a trusted advisor, helping customers improve production efficiency, reliability, and performance.

Drive Commercial Success

• Work closely with engineering, project management, and service teams to develop winning customer solutions.
• Gather customer requirements and provide detailed information needed to develop accurate proposals and quotations.
• Promote aftermarket services, spare parts, and field service offerings to increase customer value and revenue opportunities.
• Manage and maintain sales activity, forecasts, and opportunity tracking within CRM systems.

Market Intelligence & Business Development

• Monitor industry trends, customer needs, and competitive activity.
• Identify opportunities in both established and emerging markets.
• Provide market feedback regarding customer requirements, product enhancements, and competitive positioning.

Preferred Experience

• Capital Equipment
• Industrial Automation
• Food Processing Equipment
• Packaging Equipment
• Material Handling Systems
• Conveyor Systems
• Robotics & Automation Solutions
• Manufacturing Equipment
• Industrial Machinery
• Engineered-to-Order Equipment
• OEM Equipment Solutions

Qualifications

• Associate's or Bachelor's degree preferred.
• 5+ years of successful B2B sales experience.
• Experience selling capital equipment, industrial automation solutions, or technical products preferred.
• Proven success growing existing accounts and developing new business opportunities.
• Strong consultative selling, negotiation, and relationship management skills.
• Self-motivated and capable of independently managing a sales territory.
• Strong organizational and time management abilities.
• Comfortable discussing technical products and solutions with customers.
• Proficiency with CRM systems and Microsoft Office applications.
• Ability and willingness to travel extensively throughout the assigned territory.

Why Join Afinitas?

• Opportunity to make a significant impact within a growing business.
• Sell industry-leading equipment and automation solutions.
• Collaborate with experienced engineering and technical teams.
• Established customer base with substantial growth opportunity.
• High visibility role with direct influence on territory strategy and business growth.
• Competitive compensation package including base salary, incentive opportunities, and comprehensive benefits.

At Afinitas, we believe in rewarding excellence, and your hard work will be duly recognized and appreciated. The compensation for this role will consist of a competitive base salary with a range between $95,000 - $105,000 commensurate with experience and geographical location plus high earning potential in uncapped commissions in addition to a robust benefits package.

At Barry-Wehmiller we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. We know that our differences often can bring about innovation, excellence and meaningful work—therefore, people from all backgrounds are encouraged to apply to our positions. Please let us know if you require reasonable accommodations during the interview process.

Barry-Wehmiller is an equal opportunity employer. M/F/D/V This organization uses E-Verify.

Applicants may be subject to pre-employment screening which may include drug screening, reference checks, employment verifications, background screening and/or skills assessments.

Company

Afinitas