Regional Sales Manager

Pulse Vehicles, LLC; Van Wert (OH); On-site; USD 90,000 - 130,000; Full time

Job summary

Pulse Vehicles, LLC (Pulse) is seeking a Regional Sales Manager to drive sales growth across its Demers and Crestline products in a designated region. You will lead dealer relationships, develop strategic plans, and coordinate with internal teams to optimize opportunities from initial contact through delivery.

The role requires 5+ years of sales experience, strong leadership and communication skills, and the ability to travel up to 50% to meet objectives.

Qualifications

• Bachelor’s Degree in Business, Marketing, or equivalent experience.
• Five+ years sales experience in a relevant field.
• Coaching / mentoring experience.
• Willingness to follow market/tech trends and apply them to sales strategy.

Responsibilities

• Manage US territory to meet sales goals and support dealer sales teams.
• Conduct regular dealer visits, calls, and training.
• Develop dealer strategies and territory plans with leadership.
• Forecast shipments and provide regular regional reviews to leadership.
• Collaborate with internal teams to meet dealer and customer needs.
• Maintain CPQ tools and communications with dealers.

Skills

Presentation skills

Oral & written communication

Problem solving

Detail-oriented

Education

Bachelor’s Degree in Business/Marketing or equivalent

Job description

Pulse Vehicles, LLC (Pulse) owns a portfolio of leading ambulance and specialty emergency vehicle brands, including Demers Ambulance, Braun Industries, Crestline Coach, and Medix Specialty Vehicles. The company designs and manufacturers Type I, Type II, and Type III ambulances, as well as medium-duty custom emergency units for first responders across North America.

Pulse employs approximately 1600 team members located across 4 manufacturing locations and 3 remount centers in the US and Canada. The company is forecasting $670M in revenue for 2026. For more information on the Pulse brands, visit:

https://www.demers-ambulances.com

J.B. Poindexter & Co., Inc. (JBPCO) is a privately held, diversified manufacturing company forecasting over $2.5B in annual revenues and employing over 8,000 team members. The six operating subsidiaries, covering 50 locations, are engaged in the production of commercial truck bodies, step-vans, utility trucks, ambulances, electric and alternative fuel vehicles, and expandable foam plastic packaging. For more information, visit https://www.jbpoindexter.com

Summary of Responsibilities

Under the supervision of the Director of U.S. Sales, this Regional Sales Manager (RSM) is responsible for driving sales growth, market development, and dealer performance for the organization’s Demers and Crestline products within an assigned region or major geographical area. The RSM serves as the primary point of contact for the company’s distribution channel and provides leadership and support related to dealer management, sales forecasting, communication, strategic planning, and execution of company initiatives.

The RSM works closely with the dealers and our internal stakeholders to identify and develop sales opportunities, achieve regional growth objectives, and ensure a positive dealer and customer experience throughout the sales process. This includes supporting activities from initial opportunity development and order management through inspections and post-delivery follow-up.

Responsibilities

Territory Sales & Dealer Management

• Manage the assigned U.S. territory to achieve sales goals and communicate the voice of dealers and customers to DBC Leadership.
• Conduct regular calls, meetings, and visits with Dealer Principals and end-customers; support Dealer Sales Representatives with product information, training, sales strategies, and guidance throughout the sales process.
• Develop dealer strategies, Regional Action Plans, territory goals, and account targets in collaboration with Dealer Principals and Sales Leadership
• Conduct regular territory analysis and business reviews, including competitive analysis and recommended dealer actions when appropriate.
• Visit, evaluate, mentor, and collaborate with dealers to identify needs, strengthen performance, and support growth initiatives.
• Assist dealers with goal setting, forecasting, account strategies, territory planning, and administrative responsibilities to maintain a high level of customer satisfaction and sales achievement.
• Manage territory development, prospecting, sales performance, and new market opportunities using sales, fleet, market-share, and composite data.
• Provide Dealer Principals with regular performance feedback; analyze gaps between trends, objectives, and action plans and recommend corrective actions.
• Ensure accurate forecast and monthly sales reporting through regular reviews with Dealer Principals or Managers.
• Serve as a product-focused resource, leveraging strong product knowledge to support and add value to assigned dealers.
• Establish and maintain dealer sales action plans and support dealers in meeting or exceeding annual sales commitments.
• Prepare quarterly regional management reviews and update Dealer Action Plans regularly.
• Serve as a resource to dealers for contract opportunities, proposals, and bid/performance bonds.
• Work with Sales Administration and support teams to ensure clear, concise, and complete sales orders.
• Collaborate across Sales Leadership, Engineering, Sales Administration, Production, and other internal teams to meet dealer and customer requirements.
• Maintain and support CPQ and improve sales tools used to communicate sales and market data.

Travel, Training & Events

• Travel up to 50% as required to meet the objectives of the position.
• Attend customer-facing conferences, meetings, and events; visit dealerships; train dealer sales teams; and actively support inspections at production sites.
• Plan, organize, schedule, and support dealer participation in trade shows and local events.

Team & Organizational Engagement

• Be an engaged team player who positively impacts the culture of the organization.
• Actively participate in team conference calls, meetings, and discussions and lead by example.
• Share market and competitive intelligence with leadership and internal teams.
• Contribute to product, process, and customer-experience improvements.

Technical Skills/Competencies (technical knowledge, education and experience)

• Bachelor’s Degree in Business, Marketing, or equivalent experience.
• Five or more years sales experience within a relevant field.
• Coaching / mentoring experience.
• Demonstrated capacity to keep abreast of new technology trends, association needs, and possible application to real world projects.

Personality Traits / Core Skills

• Excellent presentation skills for both large and small groups.
• Strong oral and written communication skills.
• Demonstrated problem solving, negotiation, and conflict resolution skills.
• Detail-oriented, good follow-through, able to multitask, and work well under short time constraints in a fast-paced environment to meet client and internal deadlines.

Essential Functions/Physical Requirements

• Complete all work as detailed in the summary of responsibilities of this position profile at acceptable productivity and quality levels.
• Demonstrate all technical skills/competencies and core skills as referenced in this job specification at acceptable productivity and quality levels.
• Demonstrate exceptional and reliable attendance.
• Maintain any required licenses and/or certifications.
• Successfully pass pre-employment background checks and pre-employment drug test.
• Must have a valid driver’s license and ability to travel 50%.
• Perform other job-related duties and responsibilities as may be assigned.