Regional Sales Manager

RIGOL TECHNOLOGIES; United States; On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Competitive compensation

Robust product and sales training

Equal Employment Opportunity employer (EEO)

Job summary

A leading test and measurement solutions provider is looking for a Sales Manager to enhance revenue growth and market share in the United States. The role involves building strategies for account management, channel partnerships, and driving market penetration across various industries. Candidates should hold a relevant degree and possess over 5 years of sales experience, especially in electronics. This position offers a competitive compensation package and robust training programs.

Qualifications

• 5+ years of sales experience in electronics or test and measurement industries.
• Proven success in project and solution selling.
• Hands-on familiarity with T&M products preferred.

Responsibilities

• Own revenue growth through direct sales and distribution.
• Build and execute territory plans.
• Manage pipeline and forecasting.
• Develop and grow strategic accounts.
• Lead channel strategy and distributor management.
• Collaborate across functions to drive market development.

Skills

Sales experience in electronics

Leadership skills

Strategic thinking

Communication skills

Negotiation skills

Territory planning

CRM proficiency

Education

Bachelor’s degree in Engineering or related field

MBA or business training

Tools

Salesforce

Oscilloscopes

Signal generators

Spectrum analyzers

Job description

RIGOL Technologies is a global leading provider of test and measurement instruments and solutions, headquartered in Suzhou, China, with subsidiaries in Europe, the United States, Japan, and Singapore. Our mission is “enabling technology exploration, empowering possibilities and more.” We deliver localized services and support for major target markets worldwide.

Role Summary

Own revenue growth and market share through both direct sales and distribution channels. Drive strategic account penetration, build and execute territory plans, develop the partner ecosystem, and deliver accurate forecasting and profitable growth across key industries including education and research, semiconductor, communications/wireless, automotive electronics, industrial and power, and aerospace/defense.

Key Responsibilities

-- Performance and Territory Management

• Build and execute regional business plans and quotas; deliver orders, revenue, and margin targets.
• Maintain a healthy pipeline with accurate weekly/monthly/quarterly forecasting; manage funnel conversion and win rates.
• Lead competitive displacement and value-based selling from opportunity identification to deal closure.
• Develop and grow strategic and enterprise accounts; map and influence technical and commercial stakeholders.
• Orchestrate sales with Application/Field Engineers for demos, evaluations, and PoC to increase win probability.
• Lead commercial negotiations, pricing and discount strategy within policy to protect margin and T&Cs compliance.

-- Channel and Distribution Management

• Manage, support, and expand the regional distributor network; define and execute channel strategy and policies.
• Drive partner performance management, target setting, enablement and certification, joint marketing (MDF), and opportunity collaboration.
• Resolve channel conflict and ensure territory coverage, pipeline hygiene, and execution discipline.

-- Market and Business Development

• Monitor test and measurement market dynamics, competitors, and pricing; translate insights into win strategies.
• Plan and execute seminars, roadshows, trade shows, and digital campaigns with Marketing to generate qualified leads.
• Provide structured feedback to Product and Marketing on customer needs, feature requests, and industry trends.

-- Internal Collaboration and Compliance

• Enforce CRM discipline (e.g., Salesforce) and data quality; document repeatable sales plays and references.
• Manage demo and evaluation inventory for optimal utilization and ROI.

Qualifications

• Bachelor’s degree or above in Electrical/Electronic Engineering, Communications, Physics, Measurement/Control, or related; MBA or business training is a plus.
• 5+ years of sales experience in electronics/electrical or test and measurement industries with quantifiable overachievement.
• 5+ years of territory/region ownership and project/solution selling; proven success in both direct and channel motions.
• Channel experience managing distributors; experience deploying global channel policies is a plus.
• Hands‑on familiarity with oscilloscopes, signal generators, spectrum analyzers, RF instruments, power supplies/loads, or related T&M products; experience with brands such as Tektronix, Keysight or R&S is preferred.
• Strong leadership, strategic thinking, communication, and negotiation/influence skills; results‑oriented and self‑motivated.
• Proficient in territory planning, pipeline management, and forecasting; data‑driven with strong CRM proficiency.
• Effective cross‑functional collaboration with Sales, FAE, Marketing, Product, and Service; high execution under pressure.

What We Offer

• Competitive compensation
• Robust product and sales training and an international platform.
• Equal Employment Opportunity employer (EEO).