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The Regional Sales Manager is a dynamic and strategic leader responsible for driving new business acquisition within K12 education sales. This role is centered on empowering and developing a high-performing sales team, with success measured by the growth and sustained performance of individual sellers in achieving territory goals. The Regional Sales Manager reports to the Head of District Sales.
In this role, you will lead with a coaching mindset—prioritizing the growth, confidence, and capability of each team member. You will foster a culture of continuous learning, collaboration, and accountability, ensuring that every seller is equipped to succeed. Through regular coaching sessions, performance feedback, and skill-building opportunities, you will guide your team in adopting a solution-based sales approach that aligns with client needs and district priorities.
Key Responsibilities Include
- Lead and coach a team of 4–8 sales professionals to exceed regional goals through individual growth and performance.
- Develop and execute strategic sales plans that support both immediate wins and long-term success.
- Recruit, retain, and nurture top talent, fostering a high-performing, engaged team culture.
- Provide regular coaching on sales strategy, pipeline health, opportunity management, and career development.
- Facilitate ongoing team learning through performance reviews, skill-building sessions, and product training.
- Collaborate cross-functionally to align on goals, improve efficiency, and enhance the customer experience.
- Serve as a strategic voice of the customer to inform product and marketing decisions.
- Support team members in delivering compelling presentations and crafting winning RFPs.
- Monitor sales performance and expenses, using insights to drive continuous improvement.
Required Knowledge, Skills, And Abilities
- Bachelor’s degree in an education or business-related field
- 5+ years enterprise sales experience, with a proven record of success
- 2+ years of leadership and/or people management experience leading professionals
- Experience selling to executive decision makers in a cross-departmental capacity in the Education space
- Established relationships with district decision makers (Superintendents, Directors of Assessment, Curriculum Directors, etc)
- Excellent phone, written, and verbal communication skills
- Well organized with efficient time and regional territory management skills
- Team player with a positive attitude and commitment to exceeding sales objectives
Travel
- The position requires a willingness to travel up to 30% of the time.
- The position also requires that the individual be comfortable in a relatively independent working environment, with primary contact with team members being virtual
- Travel to meet with team members for join customer visits, performance coaching and development, strategic planning, and conferences
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Maryland, New York State, New York City, Washington State, and Washington DC laws, the pay range for this position is as follows:
Minimum full-time salary range is between $85,000 - $90,000.
This position is eligible to participate in a sales incentive plan, and information on benefits offered is here.
1137933
Job: Sales
Job Family: GO
TOMARKET
Organization: Assessment & Qualifications
Schedule: FULL_TIME
Req ID: 20119
#location
Seniority level
Seniority level
Not Applicable
Employment type
Job function
Job function
Sales and Business DevelopmentIndustries
Education Administration Programs and E-Learning Providers
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