Regional Sales Manager

Red Bull; New York (NY); On-site; USD 92,000 - 138,000; Full time

Benefits offered by this job

Comprehensive Medical, Dental and Vis

401k Match

Family Leave

PTO & Paid Holiday Schedule

Pet Insurance

Legal Insurance

Life Insurance

Tuition Reimbursement

Job summary

Red Bull North America, Inc. seeks a Regional Sales Manager to drive distribution, pricing, promotions and QPOD across assigned regions within a national chain, aligning with channel strategy.

The role requires building strong relationships with regional accounts, delivering ROI through promotions and pricing, and conducting quarterly reviews to inform strategic plans. Base salary ranges reflect market expectations plus incentives and travel considerations.

Qualifications

• Minimum 4 years sales and key account experience with a track record of success.
• Experience with chains across multiple channels (grocery/convenience preferred).
• Strong analytical skills and data-driven decision making.
• Excellent communication and negotiation abilities.
• Proven ability to work independently and be self-motivated.

Responsibilities

• Manage regional account volume, market share, and budgets to meet targets.
• Develop relationships with regional accounts and drive promotions and pricing.
• Align regional programs with chain strategy and Joint Business Plans.
• Conduct quarterly business reviews and share insights with stakeholders.
• Analyze ROI for promotions and pay-for-space agreements; review data with teams.

Skills

Strong analytical skills

Excellent communication

Strong negotiation skills

Self-motivated

Independent work

Tools

Microsoft Excel

PowerPoint

Job description

The Regional Sales Manager’s (RSM) primary responsibility is to sell and execute Red Bull’s strategies and initiatives across an assigned group of regions, divisions, or banners within a specific national chain.

Key responsibilities include managing regional key account volume, market share, spending budgets, and performance results, including distribution, pricing, promotion, and Quality Points of Distribution (QPOD) within the chain. The RSM is also responsible for developing productive business relationships with assigned accounts, creating solutions that meet customer needs while supporting Red Bull’s goals, and driving best practices by delivering strong results and developing innovative solutions.

RSMs must also ensure that all regional programs and promotional activities align with the overall chain strategy and Joint Business Plan established by the account lead.

This role is also eligible to sit in the following locations: Philadelphia, PA; Connecticut; New Jersey.

All the responsibilities we’ll trust you with:

MANAGEMENT AND DEVELOPMENT OF ACCOUNT REGIONS, BANNERS, AND DIVISIONS

Shelf and Distribution: Executes distribution for priority packages in line with Channel Strategy recommendations. Ensures that all regional, divisional, and banner schematics reflect Red Bull standards and chain headquarters directives related to product flow and package mix. Price: Sells Red Bull’s recommended pricing program by using best practices and available tools. Customizes presentations to better address customer needs. Recommends key account pricing that aligns with national RBNA standards and target price ranges. Promotion: Develops an annual promotion schedule in accordance with chain headquarters goals. Creatively sells Red Bull standards and price points in a way that resonates with customer needs. Ensures that all promotions are supported by effective point-of-sale materials and incremental displays. Quality Points of Distribution (QPOD): Customizes the sales pitch to achieve account goals while driving effective, permanent merchandising. Evaluates ROI before recommending specific point-of-sale materials or customized solutions. Executes merchandising in line with Channel Strategy guidelines.

MANAGEMET AND DEVELOPMENT OF LOCAL RELATIONSHIPS

Establishes a “wiring model” that ensures communication with all regional chain decision-makers. Routinely engages in activities to build partnerships and strengthen relationships at the regional, division, and banner levels within assigned chains. Establishes the necessary tools and business review templates to ensure Red Bull personnel review similar data with local Distributor Partners (DPs), supporting consistency across the country.

BUDGET AND ANNUAL PLANNING

Ensures regional, divisional, and banner compliance with annual Customer Marketing Agreements from chain headquarters for all designated areas of responsibility. Manages travel and expense spending within the assigned budget.

BUSINESS ANALYSIS

Works with the Head of Account to evaluate ROI for all regional, divisional, and banner-level programming and promotions. Works with the Category Management Team to evaluate ROI for “pay-for-space” agreements and communicates key learnings to the Channel Lead. Drives post-promotion analysis, in conjunction with Category Management, following all programs to evaluate promotional effectiveness. Pursues business relationships that allow Red Bull to obtain relevant retailer scan data, basket analysis data, and other insights that drive future strategy and improve understanding of consumer purchase patterns. Thoroughly analyzes business and customer sales to define priorities and areas of focus.

BUSINESS REVIEWS AND RELATIONSHIPS

Conducts quarterly business reviews to update internal and external stakeholders on business performance, channel competition, opportunities, and other key topics. Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference from the competition. Provides energy category insights that drive changes in promotion, price, distribution, or merchandising practices. Routinely engages in activities to build relationships and strengthen connections with key accounts beyond the buyer level.

COMMUNICATION AND TEAMWORK

Uses appropriate communication processes to keep Distributor Partners and Distributor Partner Managers informed of regional, divisional, and banner-level programs and initiatives for assigned chains. Routinely visits Distributor Partners to maintain personal contact and open lines of communication. Maintains open communication with relevant regional and Distributor Partner personnel to ensure effective program implementation.

Your areas of knowledge and expertise that matter most for this role:

• Minimum 4 years Sales and Key Account experience with a strong track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation
• Should have experience in chains across multiple channels (grocery and/or convenience preferred)
• Strong analytical skills and experience using internal and external data sources
• Excellent communication and active listening skills
• Strong negotiation skills
• Innovative, solution-oriented mindset
• Self-motivated and able to work independently
• Must be extremely proficient in Microsoft Excel and PowerPoint

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa. The base salary range for this position is $92,000- $138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location) Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.