Key Account Marketing Manager

Redbull; Santa Monica (CA); On-site; USD 92,000 - 138,000; Full time

Benefits offered by this job

Comprehensive Medical

Dental and Vision Plans

401k Match

Family Leave

PTO & Paid Holiday Schedule

Pet

Legal

Life Insurance

Tuition Reimbursement (Benefits listed

Job summary

Red Bull North America seeks a seasoned marketing leader to design and drive national on-premise programs across strategic accounts in the United States. You will translate brand strategy into scalable initiatives that boost distribution, visibility, and consumer demand with national partners.

You will act as the primary marketing representative in high-stakes customer meetings, coordinating with US and HQ teams to align plans, budgets, and KPIs.

Qualifications

• 3+ years of Marketing and/or Sales experience.
• Non-Commercial or Vending Field Experience a plus.
• Occasion Marketing Experience a plus.
• History of success in managing large scale projects - strong project management required.
• Thrives in a fast-paced environment and maintains composure under pressure.
• Experience presenting in customer meetings required.
• Bachelor's Degree preferred; MBA a plus.
• Fluent English, additional language skills an advantage.

Responsibilities

• Lead development and execution of strategic marketing programs across emerging Non-Commercial On Premise segments.
• Translate On Premise and Brand Marketing strategies into scalable, high-impact programs.
• Create integrated marketing strategies that advance Red Bull distribution, visibility, and consumer demand across national partners.
• Act as the primary marketing representative in high-stakes customer meetings, planning sessions, and strategic negotiations.
• Influence segment strategy throughout every layer of the On Premise business.
• Uncovers key on premise trends and opportunities and develops innovative marketing solutions by segment.
• Combines On Premise strategy and marketing initiatives to activate each segment at scale.
• Strategically aligns relevant national accounts with key marketing opportunities.
• Ensures programs support objectives of securing new business, driving demand, building relevance within key consumption occasions and expanding execution within existing accounts.
• Understands Key Account landscape and how to apply marketing tactics to fit customer and Red Bull's needs.
• Collaborates with key stakeholders within US and HQ On Premise Marketing to align strategies with Key Account business needs.
• Develops and implements year thru strategy within Key Account customers via joint business planning and segment programming.
• Effectively communicates strategy to Key Account Sales teams, driving clear understanding, alignment, and adoption.
• Bring Marketing opportunities to Sales counterparts for small fire activations.
• Identifies opportunities to build relevance, reach new consumers, and unlock incremental commercial growth.
• Defines how the brand shows up across messaging, programming, and activation.
• Partners cross-functionally with Sales, Brand, Trade Marketing, and Insights to ensure emerging segment strategies ladder into broader brand and business priorities.
• Effectively delivers and executes impactful segment-level strategies, ensuring strong adoption and follow-through with end users.
• Acts as the expert in Red Bull Marketing opportunities, programs and initiatives for customer partners.
• Collaborates with marketing counterparts for account programming integration.
• Understands customer needs and aligns with Red Bull Brand and On Premise strategic priorities.
• Represents the Brand in a professional and impactful manner to drive business opportunities.
• Key stakeholder in business plan process for Non-Commercial Channel.
• Identifies business case & develop rationale to inform programming decisions.
• Devises and executes smart tests.
• Assume responsibility for budget management for segment(s) of business.
• Establish clear KPIs prior to program launches.
• Lead after action review process to gather insight for future programming.

Skills

Marketing experience

Sales experience

Occasion marketing

Project management

Public speaking

English fluency

Language skills (advantage)

Education

Bachelor's degree

MBA

Job description

KEY FUNCTIONS

• Lead development and execution of strategic marketing programs across emerging Non-Commercial On Premise segments


• Translate On Premise and Brand Marketing strategies into scalable, high‑impact programs


• Create integrated marketing strategies that advance Red Bull distribution, visibility, and consumer demand across national partners.


• Act as the primary marketing representative in high‑stakes customer meetings, planning sessions, and strategic negotiations.


• Influence segment strategy throughout every layer of the On Premise business

CREATE NATIONAL PROGRAMMING THAT ALIGNS WITH DEPARTMENT PRIORITIES

• Uncovers key on premise trends and opportunities and develops innovative marketing solutions by segment


• Combines On Premise strategy and marketing initiatives to activate each segment at scale


• Strategically aligns relevant national accounts with key marketing opportunities


• Ensures programs support objectives of securing new business, driving demand, building relevance within key consumption occasions (eg At-Work, Study, Fitness) and expanding execution within existing accounts

DRIVE STRATEGY INTO ACTION

• Understands Key Account landscape and how to apply marketing tactics to fit customer and Red Bull's needs


• Collaborates with key stakeholders within US and HQ On Premise Marketing to align strategies with Key Account business needs


• Develops and implements year thru strategy within Key Account customers via joint business planning and segment programming


• Effectively communicates strategy to Key Account Sales teams, driving clear understanding, alignment, and adoption.


• Bring Marketing opportunities to Sales counterparts for small fire activations

BUILD RED BULL PRESENCE IN EMERGING SEGMENTS OF BUSINESS

• Identifies opportunities to build relevance, reach new consumers, and unlock incremental commercial growth


• Defines how the brand shows up across messaging, programming, and activation


• Partners cross-functionally with Sales, Brand, Trade Marketing, and Insights to ensure emerging segment strategies ladder into broader brand and business priorities


• Effectively delivers and executes impactful segment-level strategies, ensuring strong adoption and follow-through with end users

REPRESENT RED BULL MARKETING IN CUSTOMER MEETINGS AND PLANNING SESSIONS

• Acts as the expert in Red Bull Marketing opportunities, programs and initiatives for customer partners


• Collaborates with marketing counterparts (eg Sports, Gaming, Culture, Brand) for account programming integration


• Understands customer needs and aligns with Red Bull Brand and On Premise strategic priorities


• Represents the Brand in a professional and impactful manner to drive business opportunities

ENSURE A RETURN OF INVESTMENTS OF RESOURCES AND EFFORTS

• Key stakeholder in business plan process for Non-Commercial Channel


• Identifies business case & develop rationale to inform programming decisions


• Devises and executes smart tests


• Assume responsibility for budget management for segment(s) of business


• Establish clear KPIs prior to program launches


• Lead after action review process to gather insight for future programming

Required Qualifications

• 3+ years of Marketing and/or Sales experience


• Non-Commercial or Vending Field Experience a plus


• Occasion Marketing Experience a plus


• History of success in managing large scale projects - strong project management required


• Thrives in a fast-paced environment and maintains high pressure situations with composure


• Experience presenting in customer meetings required


• Bachelor's Degree preferred; MBA a plus


• Fluent English, additional language skills an advantage

The base salary range for this position is $92,000 - 138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Benefits

• Comprehensive Medical


• Dental and Vision Plans


• 401k Match


• Family Leave


• PTO & Paid Holiday Schedule


• Pet


• Legal


• Life Insurance


• Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.