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A leading company in medical diagnostics is seeking a Regional Sales Manager to drive sales across multiple healthcare sectors on the West Coast. The role requires engaging with hospitals and urgent care centers while achieving sales targets. Ideal candidates will possess extensive experience in selling medical equipment and a strategic mindset to foster key relationships.
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PixCell Medical develops and manufactures innovative diagnostic solutions that are based on proprietary microfluidics and AI technologies.
PixCell is growing rapidly and is looking for an experienced Regional Sales Manager to establish and achieve sales goals and objectives at the assigned territory. The RSM will be focused on establishing business with hospital, physician offices, Free Standing ED’s, urgent care centers, alliances integrated delivery networks, group purchasing organizations, and military/government accounts. In addition, the RSM will need to work closely with each prospective customer, distribution partner, and support teams.
The candidate will cover the West Coast territory which includes: CA, OR, NV, WA, UT and AZ.
The candidate will report directly to the VP of Sales.
ESSENTIAL DUTIES AND RESPONSIBILITIES
· Identify regional account sales opportunities and capitalize on them. Targets include FSED, Hospitals, Clinics, Rural Health, Urgent Care centers, Cancer Centers, Physician Office Laboratories, Government Accounts and any other targets identified by the Company as strategic focal points.
· Grow the high-value opportunities within the region, across all markets by working to develop and grow the relationships with the key departments and administration necessary to close the sales opportunities.
· Meet established sales goals and objectives for the region, while maintaining expenses within budget.
· Establish, develop, and maintain the business relationships with key individuals at multiple levels within assigned regional organizations. Coordinate the participation and involvement of regional field sales personnel and senior management in the business relationship.
· Identify opportunities to expand and secure regional account business through contracts, programs, or other initiatives. Develop proposals, bids, pricing, programs, and contracts with support from PMI sales and marketing management. Negotiate customer agreements that are acceptable to the interests of the Company.
· Plan, coordinate and execute upon the activities of the PMI field sales team, the distributor field sales force, distributor corporate accounts and national accounts to support the development and implementation of regional account strategies for PMI. Act as a resource to help train and develop the regional field teams to effectively represent PMI in targeted accounts.
· Identify and resolve customer issues and sales related difficulties.
· Monitor market, customer and competitor trends and advise management on methods to improve company competitiveness. Provide feedback to assist in the determination of optimal multi-hospital account strategies.
· Implement sales and marketing programs as directed by Company management. Provide regular sales reports, forecasts, and other communication to sales management.
· Maintain a superior level of knowledge of the applications related to Company products and of the business needs of multi-hospital organizations to assure effective representation in the marketplace.
· Candidate will have a solid understanding of National Accounts, IDNs/GPO’s and be able to utilize those respective resources to drive new business growth.
· Obtain certification within the Vendor Credentialing requirements by being in compliance with current immunizations, required training, background checks and competency assessments.
· Perform other duties and projects as assigned.
KEY ATTRIBUTES AND SUCCESS COMPETENCIES:
· Organization Agility – Knowledgeable about how organizations work; knows how to get things done both through formal channels and the informal network; understands the cultures of organizations; understands the origin and reasoning behind key policies, practices, and procedures.
· Informing – provides the information people need to know to do their jobs and to feel good about being a member of the team, unit and/or organization; is timely with information.
· Problem Solving – uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis.
· Customer Focus – Is dedicated to meeting expectations and requirements of internal and external customers; gets first hand customer information and uses it for improvement in products and services; establishes and maintains effective relationships with customers and gains their trust and respect.
· Business and Clinical/Technical Acumen – Knows how business works; knowledgeable in current and possible future policies, practices, trends, technology and information affecting his/her business and organization; knows the competition and how to differentiate our technology and solutions.
· Negotiating – Can negotiate skillfully in tough situations with both internal and external groups; can settle differences with minimum noise; can win concessions without damaging relationships; can both be direct and forceful as well as diplomatic; has a good sense of timing.
· Team and Corporate Orientation – Ability to work in the interest of all of PMI, including all market segments. Additionally, a successful individual will need to align and coordinate the activities for at multiple levels; Distributors, IDNs, NACA, Marketing, etc. Being able to consider the implications for these various areas and determining the best course of action.
High interpersonal skills. Highly motivated individual who can motivate others.
QUALIFICATIONS
Preferred educational background:
· BA/BS in sales, marketing, business management or related coursework.
· Additional training and experience in complex/strategic selling
Strongly Preferred/Required experiential background:
· 7-10 years of experience selling Capital Equipment in Healthcare preferably to labs.
· Proven track selling IVD devices especially CBC analyzers
· Proven record working with labs
· Proven track record of success in Diagnostics market, particularly in Point-Of-Care
· Proven track record as self-starter/hunter mentality with concrete examples
· Experience and documented success in start-up environment
· Regional, multi-state coverage experience, working in team selling environment
· Spending intensively time in the field meeting with clients
· Demonstrated acumen for CRM Management and Forecasting Excellence
Territory of coverage:
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