Regional Sales Manager

Fredericksburg Chamber of Commerce; Fredericksburg (TX); Hybrid; USD 75,000 - 120,000; Full time

Job summary

Fischer & Wieser Farmstead in Fredericksburg, TX is seeking Regional Sales Managers to drive profitable sales growth in the Southwest and Central regions, with a primary focus on foodservice and opportunities across retail, specialty, distributor, and other wholesale channels.

This hands-on sales role involves opening doors, developing new business, and building lasting customer relationships with operators, distributors, brokers, and industry partners.

Qualifications

• Sales experience in food, beverage, consumer packaged goods, or related industries.
• Foodservice sales experience strongly preferred.
• Proven ability to develop new accounts and grow existing business.
• Experience with distributors, brokers, or independent sales reps is a plus.
• Strong relationship-building, prospecting, presentation, and negotiation skills.
• Experience using CRM systems to manage customer relationships and forecasts.
• Ability to work independently across a large territory and maintain follow-up.
• Comfort working across multiple sales channels with emphasis on foodservice.
• Proficiency in Microsoft Office and common business tech.
• Bachelor's degree or equivalent sales experience.

Responsibilities

• Develop and execute a regional sales plan focused on revenue growth, distribution, and profitability.
• Identify, pursue, and secure new business opportunities, with emphasis on foodservice.
• Manage and grow existing customer relationships across the territory.
• Build relationships with foodservice operators, distributors, brokers, retailers, and channel partners.
• Provide direction and set performance expectations for brokers and sales reps.
• Maintain an active sales pipeline and move opportunities toward closing.
• Use CRM to document customer activity, opportunities, follow-ups, and forecasts.
• Collaborate with Sales leadership on pricing, promotions, product launches, samples, and programs.
• Monitor regional sales performance, market trends, and competitive activity.
• Represent the company at customer, distributor meetings, trade shows, and industry events.

Skills

Relationship building

Prospecting

Presentation skills

Negotiation

CRM experience

Independent work

Multi-channel sales

MS Office

Travel readiness

Education

Bachelor's degree preferred

Tools

CRM software

Job description

Fischer & Wieser Farmstead is a national manufacturer of specialty food products based in Fredericksburg, Texas. For more than 50 years, our mission has been to create flavorful experiences that make people happy.

We take pride in producing top-quality products, supporting one another like family, serving our customers with excellence, and doing the right thing even when it isn't the easiest path. We work hard, care about the people around us, and believe a little laughter along the way makes the journey better.

We are looking for team members who communicate well, enjoy building relationships, and take pride in representing our company. Successful candidates are professional, customer-focused, willing to learn, and committed to delivering exceptional service.

Ready to Grow Something?

We're looking for Regional Sales Managers to drive profitable sales growth in our Southwest and Central regions, with a primary focus on foodservice and opportunities across retail, specialty, distributor, and other wholesale channels.

This is a hands-on sales role for someone who enjoys opening doors, developing new business, and building lasting customer relationships. You'll work closely with foodservice operators, distributors, brokers, and other industry partners to expand our reach and grow existing accounts.

Approximately 60% of your selling time will focus on developing new business, with the remaining 40% dedicated to growing and supporting existing customers.

Your Mission

Drive profitable regional sales growth by developing new business opportunities, expanding customer relationships, strengthening distributor and broker partnerships, and increasing Fischer & Weiser's presence across your assigned territory.

What You'll Own

• Develop and execute a regional sales plan focused on revenue growth, distribution, and profitability.
• Identify, pursue, and secure new business opportunities, with a strong emphasis on foodservice.
• Manage and grow existing customer relationships throughout your assigned territory.
• Build relationships with foodservice operators, distributors, brokers, retailers, and other channel partners.
• Provide direction and establish performance expectations for assigned independent brokers and sales representatives.
• Maintain an active sales pipeline and consistently move opportunities toward closing.
• Use the company CRM system to document customer activity, opportunities, follow-up actions, and sales forecasts.
• Work with Sales leadership and internal teams on pricing, promotions, product launches, samples, and customer programs.
• Monitor regional sales performance, market trends, and competitive activity to identify opportunities for growth.
• Represent Fischer & Wieser at customer meetings, distributor meetings, trade shows, food shows, and industry events.

The Right Ingredients

• Minimum of three years of successful sales experience, preferably in food, beverage, consumer packaged goods, or related industries.
• Foodservice sales experience strongly preferred.
• Demonstrated success developing new accounts and growing existing business.
• Experience working with distributors, brokers, or independent sales representatives preferred.
• Strong relationship-building, prospecting, presentation, and negotiation skills.
• Experience using CRM systems to manage customer relationships, sales opportunities, and forecasts.
• Ability to work independently, manage a large geographic territory, and maintain consistent customer follow-up.
• Comfortable working across multiple sales channels, with a primary emphasis on foodservice.
• Proficiency in Microsoft Office and common business technology.
• Bachelor's degree preferred, or equivalent relevant sales experience.
• Valid driver's license and ability to travel regularly.

Reports To

Head of Sales

Compensation & Incentives

Salary Range: $75,000 - $120,000 annually, plus up to 20% bonus potential. Starting compensation will be based on experience, qualifications, and overall fit for the role.

Location & Travel Requirements

We are recruiting for Regional Sales Manager positions in the Southwest and Central regions. Each position is responsible for an assigned territory.

This role involves a combination of home/office work, customer visits, distributor meetings, industry events, and travel.

Approximately 50% travel is expected, including occasional early mornings, evenings, and weekends as business needs require.

Additional Info

Job Type : Full-Time

Job Function : Sales