Regional Sales Manager

Brown & Haley Company; Florida; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k)

Vacation

Sick time

Job summary

Brown & Haley is seeking a Regional Sales Manager for the East region. This fully remote, field-based role involves travel and home-office work. You will drive regional sales strategies, manage broker and distributor relationships, and collaborate with Marketing on promotions to grow market presence.

The role requires 4+ years in sales, preferably in confectionery or CPG, with strong analytical, negotiation, and communication skills. Up to 70% travel may be needed during peak periods.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field required.
• At least 4 years of related sales experience; 5–7 years preferred.
• Experience in confectionery or CPG is ideal.
• Willingness to travel up to 70% and work remotely from home.

Responsibilities

• Execute regional sales and business development plans to meet revenue targets.
• Manage broker and distributor relationships to expand market coverage.
• Collaborate with Marketing on promotions and item development.
• Prepare forecasts, plans, and account strategies for the region.
• Provide training and sales support to clients and internal teams.
• Maintain accurate records of sales, forecasts, and budgets.

Skills

Analytical skills

Negotiation

Relationship building

Communication

Territory management

Self-motivated

Independent work

Education

Bachelor’s degree in Business/Marketing

Tools

Microsoft Office

Job description

This is a fully remote, field-based role. You’ll split your time between working from home, and travel. Candidates can be based in the East Region, ex. Ohio, Florida.

Want to make an impact?

Regional Sales Manager - East:

The Regional Sales Manager drives sales growth and manages broker and distributor relationships across assigned regions. This role works largely independently, with goals tied to company revenue and profitability targets. The Regional Sales Manager carries out regional sales strategies, strengthens customer partnerships, and expands market presence. They also work across teams, including with Marketing on new items and promotions, to support overall business goals. This is a full-time, exempt position that reports to the VP of Sales & Strategy.

Ways you will make a difference

• Carry out regional sales and business development plans to hit revenue and profitability targets.
• Identify, evaluate, and support brokers, distributors, and customers to expand market coverage and drive growth.
• Manage assigned broker partners so they stay aligned with sales goals, promotional plans, and brand standards.
• Develop and implement regional sales plans, forecasts, and account strategies.
• Analyze sales performance, syndicated data, and market trends to find growth opportunities and adjust strategies.
• Partner with Marketing to support new item development and promotions based on customer and market insights.
• Manage trade spending and promotional investments to deliver measurable return on investment.
• Support proposals, pricing agreements, and customer contracts, and take part in negotiations as needed.
• Provide product training and sales support so the brand is represented well.
• Keep accurate sales records, forecasts, agreements, and regional expense budgets.
• Give leadership regular updates on regional performance and competitive activity.
• May provide leadership within assigned accounts, segments, or geographic areas.

Skills that will make you successful

• Strong analytical skills, with the ability to interpret sales data and market trends to drive strategic decisions.
• Excellent communication, negotiation, and relationship-building skills.
• Demonstrated business acumen and territory management experience.
• Self-motivated and comfortable working independently from a home office.
• Ability to build and maintain strong relationships with brokers, distributors, and key customer contacts.

Experiences that will support your success

• Bachelor’s degree in Business, Marketing, or a related field preferred.
• At least 4 years of related experience required; 5-7 years preferred.
• Proven experience in sales and distributor/broker management, ideally in the confection or CPG industry.
• Proficiency with the Microsoft Office suite.
• Ability to travel up to 70% during peak business periods for customer visits, trade shows, and broker meetings.
• Ability to occasionally lift up to 50 lbs.

What We Offer

At Brown & Haley, we offer medical, dental, vision, 401(k), vacation, and sick time.

Why Join Brown & Haley?

Join Brown & Haley and help grow an iconic portfolio of confectionery products within the competitive CPG marketplace.

As a Regional Sales Manager, you'll have the autonomy to manage your territory, build customer and broker relationships, identify new retail opportunities, expand distribution, and directly influence the growth of Brown & Haley's brands.

If you're a results-driven CPG or confectionery sales professional who understands retail, thrives on building relationships, and is motivated by growing brands and business, we'd love to hear from you.