Senior Brand Manager

Brown & Haley; Fife (WA); On-site; USD 90,000 - 100,000; Full time

Job summary

Brown & Haley is looking for a Brand Manager in Washington to lead Mountain’s marketing strategy, portfolio direction, and growth initiatives. This hands-on role requires collaborating with Sales, Ecommerce, Retail, Product Development, and Executive Leadership to execute comprehensive marketing plans.

You will translate consumer insights into strategies, manage promotions and campaigns, and drive brand health metrics across the product lifecycle and channels.

Qualifications

• Degree in Marketing, Business, Management, Finance, or related field preferred
• 5+ years of Brand Management, Marketing, Innovation, Strategy, Media, or Creative experience
• Consumer Product experience required; food experience preferred

Responsibilities

• Define long-term vision, growth strategy, positioning, and portfolio direction for Mountain
• Develop Mountain portfolio and deliver on share, revenue, and profit across the marketing mix
• Lead demand generation strategies to drive brand awareness, sales, and penetration
• Lead cross-functional teams to identify white-space innovation opportunities
• Translate consumer insights and market trends into actionable brand growth plans
• Track portfolio performance and optimize marketing investments to improve results

Skills

Brand management

Marketing strategy

Consumer insights

Analytical thinking

Cross-functional leadership

Campaign management

Education

Marketing/Business degree

Job description

Location: Fife, WA
Job Type: Full-Time, Exempt
Salary: $90,000-$100,000

At Brown & Haley®, you will find employees who are enthusiastic and passionate about their work. As an award-winning confections company, we are always looking for the brightest, most creative and talented people to join our team. The company is growing domestically and internationally, with almost 50% of our business in export markets. We offer a great career opportunity to build experience and learn skills across the entire spectrum of consumer-packaged goods.

Brown & Haley is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at the time of contact.

About the Position

The Brand Manager is responsible for leading and executing the brand MOUNTAIN's marketing strategy across brand building, portfolio management, innovation, consumer and shopper communication. This is a hands-on leadership role requiring the ability to lead, manage and develop a marketing plan and execution to achieve brand vision and business goals.

This position will work closely with Sales, Ecommerce, Retail, Product Development, and Executive Leadership to develop and implement effective marketing initiatives.

Essential Duties and Responsibilities include the following. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

Define and champion the long-term vision, growth strategy, positioning, and portfolio direction for Mountain, translating enterprise priorities and consumer insight into clear choices for the brand.

Develop and grow Mountain portfolio, delivering on share, revenue, and profit objectives by managing the business end-to-end across the full marketing mix (Product, Price, Place, and Promotion).

Lead comprehensive demand generation strategies that drive brand awareness, sales and penetration.

Lead cross-functional teams to identify and pioneer white-space innovation opportunities, including new products, platforms, and consumer-centric offerings.

Translate holistic consumer insights, shopper behavior, and market trends into actionable brand growth strategies.

Track portfolio performance, optimize marketing investments, and continuously improve both brand positioning and trade execution to maximize overall business results.

Full responsibility for brand health KPIs.

Digital Marketing & Social Media

Oversee digital marketing initiatives. Work closely with Ecommerce to develop promotions and campaigns that increase online sales and customer engagement.

Develop and maintain the brands’ social media strategy and content calendar. Identify opportunities to increase brand awareness and customer engagement.

Monitor digital marketing performance and use analytics to improve results.

Lead paid advertising, and other digital marketing initiatives as appropriate.

Promotions, Events & Brand Development

Plan and execute promotional campaigns, product launches, seasonal initiatives, and special events.

Coordinate marketing support for retail stores, community events, pop-up stores, and other company activities.

Develop promotional materials, signage, displays, and other marketing collateral.

Partner with Sales, Ecommerce, Retail, Product Development, and other departments to support business initiatives.

Develop marketing materials and campaigns that support sales objectives.

Additional Responsibilities include but are not limited to the following:

Other duties as assigned.

Position Requirements

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities.

Education:

Degree in Marketing, Business, Management, Finance, or a related field preferred

Related Experience:

5+ years of relevant experience in Brand Management, Marketing, Innovation, Strategy, Media, or Creative

Consumer Product experience required; food experience preferred

Experience leading brand activation initiatives, including consumer campaigns, creative development, media planning, and engagement programs

Strong analytical, strategic thinking, and problem-solving capabilities with the ability to translate insights into action

Proven ability to influence and collaborate across cross-functional teams in a fast-paced environment

Excellent communication, storytelling, and presentation skills

Why Join Brown & Haley?

Brown & Haley is a company with a long history, strong brand recognition, and a commitment to quality and its employees. This is an opportunity to join the leadership team and have a direct, measurable impact on the company's financial performance and employee experience.

As HR Director, you will have the opportunity to shape how Brown & Haley manages its benefits, HR technology, vendors, and employee programs while identifying opportunities to reduce costs and improve value across the organization.

If you're an experienced HR leader who enjoys negotiating, solving complex problems, improving processes, and finding ways to make HR programs work better and cost less, we'd love to hear from you.