Regional Sales Manager

Direct Recruiters; Colorado; On-site; USD 90,000 - 130,000; Full time

Job summary

Direct Recruiters seeks a Regional Sales Manager for Capital Equipment, based in Colorado. This field-based role concentrates on growing the Mountain West territory by selling CNC machinery, machine tools and fabrication equipment to manufacturing customers.

You will build new business, manage key accounts, coordinate demonstrations, and present ROI-driven solutions. Frequent travel across Colorado and the broader Mountain West is required.

Qualifications

• 3+ years of field sales or territory management experience.
• Background selling capital equipment, CNC machinery, or manufacturing technology.
• Proven ability to generate new opportunities rather than relying on inbound leads.
• Experience in long, consultative sales cycles and building ROI cases.
• Willingness to travel frequently across the territory.

Responsibilities

• Develop new business throughout the Mountain West territory.
• Conduct in-person visits with manufacturing customers.
• Grow existing accounts via equipment replacement and upgrades.
• Sell capital equipment based on productivity, ROI.
• Coordinate demonstrations, testing, and technical resources.
• Manage opportunities from prospecting to proposal and close.
• Maintain pipeline, forecast, and customer activity in Salesforce.
• Develop travel and account strategy for Colorado and beyond.

Skills

Field sales

Territory management

CRM

Forecasting

ROI-based selling

Manufacturing tech

New business development

Tools

Salesforce

Job description

Regional Sales Manager – Capital Equipment

Colorado / Mountain West | Field-Based

A growing industrial equipment manufacturer is seeking a Regional Sales Manager to develop and grow its Mountain West territory. This is a field-focused opportunity for a proven capital equipment salesperson who enjoys building new business, developing manufacturing relationships, and selling technical solutions based on productivity and ROI.

The ideal candidate will be based in the Colorado and have experience selling CNC machinery, machine tools, fabrication equipment, automation, cutting systems, or related manufacturing technology. The broader territory includes Colorado, Wyoming, Montana, Idaho, and Alaska.

What You’ll Do

• Develop new business throughout an established Mountain West territory
• Prospect and conduct regular in-person visits with manufacturing customers
• Grow existing accounts through equipment replacement, expansion, upgrades, and additional solutions
• Sell technical capital equipment using productivity, labor savings, throughput, quality, and ROI
• Coordinate equipment demonstrations, sample testing, applications reviews, and technical resources
• Manage opportunities from initial prospecting through proposal, negotiation, and close
• Maintain an accurate pipeline, forecast, and customer activity within Salesforce
• Develop a structured travel and account strategy across Colorado and the broader territory

What We’re Looking For

• 3+ years of successful field sales, business development, or territory management experience
• Background selling capital equipment, CNC machinery, machine tools, fabrication equipment, industrial automation, or manufacturing technology
• Proven ability to generate new opportunities rather than relying solely on inbound leads
• Experience managing longer-cycle, consultative equipment salesAbility to communicate technical solutions and build an ROI-based business case
• Comfortable working with manufacturing, engineering, operations, and executive-level customers
• Strong CRM, pipeline management, and forecasting discipline
• Ability to travel frequently throughout the assigned territory

Experience with CNC routers, cutting systems, woodworking machinery, metal fabrication, plastics, composites, aerospace, sign/graphics, or related production equipment is especially attractive.

Location: Denver Metro / Northern Colorado preferred
Territory: Colorado, Wyoming, Montana, Idaho & Alaska
Travel: Frequent territory travel
Employment: Full-time, field-based