Regional Sales Manager

LUTZE INC; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Dental insurance

Employee assistance program

Flexible spending account

Health insurance

Life insurance

Paid time off

Vision insurance

Work from home

Job summary

LUTZE INC is looking for a Regional Sales Manager in Atlanta, GA to lead sales initiatives and expand market presence. The ideal candidate should have strong expertise in wire and cabling solutions, capable of managing distributor relationships and driving product visibility.

This position involves approximately 50% travel and collaboration with cross-functional teams. The successful candidate will benefit from a comprehensive compensation package and enjoy health, dental, and vision insurance, along with a flexible work-from-home arrangement.

Qualifications

• Proven success in sales roles within the industrial or electrical sectors.
• Strong understanding of cable and connectivity products.
• Excellent verbal and written communication skills.

Responsibilities

• Develop and maintain relationships with distribution partners.
• Provide product training to channel partners.
• Conduct market research to identify new business opportunities.
• Manage sales activities using CRM tools.

Skills

Sales techniques

Communication skills

Product demonstrations

Market research

Customer relationship management

Tools

Microsoft Office Suite

CRM tools

Job description

Job Details

Job Location: Atlanta, GA

Salary Range: $90,000.00 - $130,000.00 Base+Commission/year

Summary

LUTZE designs, manufactures, and markets premium cable, connectivity, and control solutions for the industrial automation and transportation markets. We are a growing company within the exciting and rapidly expanding industrial automation industry and are excited about the opportunity to add our sales team.

We are seeking a highly skilled Regional Sales Manager (RSM) with strong expertise in wire and cabling solutions, industrial electrical products, or electrical distribution channels. The ideal candidate thrives in a dynamic, high‑activity sales environment and demonstrates the ability to grow market share through effective channel management, distributor engagement, and strategic end‑user development.

In this role, you will drive sales, marketing initiatives, and business growth within your assigned territory. You will collaborate with distributors, OEMs, end users, and manufacturing reps to expand LUTZE’s presence in the industrial automation, cable, connectivity, and control solutions market. Your daily activities will include sales visits, product training, supporting manufacturing rep agencies, attending industry events, and working closely with internal teams such as Inside Sales, Marketing, Technical Support, and Product Management.

Responsibilities

• Develop, grow, and maintain strong relationships with electrical distribution channel partners, contractors, OEMs, and industrial end users to drive sales volume and market penetration.
• Utilize in‑depth knowledge of industrial electrical products, wire and cable, connectivity, and control solutions to support customers and distribution partners.
• Implement channel strategies that increase product visibility, stocking programs, demand creation, and conversion of competitive products.
• Provide product training and technical demonstrations to distributors, rep agencies, and end users, highlighting the value of LUTZE’s cable, wiring, and automation solutions.
• Identify new business opportunities through market research, competitive analysis, and collaboration with local and regional partners.
• Plan and execute territory business strategies, including forecasting, territory mapping, and channel development initiatives.
• Manage regional manufacturing representatives by establishing targets, conducting regular joint sales visits, and supporting strategic business plans.
• Serve as the primary point of contact for strategic accounts and channel partners—supporting pricing, negotiations, issue resolution, and overall customer satisfaction.
• Conduct lunch‑and‑learns, technical presentations, and field visits to increase product awareness and competency within the channel.
• Track all opportunities, customer interactions, and sales activities using CRM tools to ensure accurate reporting and pipeline visibility.
• Participate in industry trade shows, conferences, and regional events relevant to industrial and electrical markets.
• Collaborate effectively with cross‑functional teams including Inside Sales, Operations, Marketing, and Product Management.
• Travel approximately 50% within the assigned territory, with additional travel as needed.

Qualifications

• Proven success as a Regional Sales Manager, Key Account Manager, or Inside/Outside Sales professional in the industrial, electrical, wire & cable, automation, or electrical distribution industries.
• Strong understanding of industrial cable types, wiring systems, power & control cables, connectivity products, and related channel sales models is preferred.
• Experience working with or selling through electrical distributors, manufacturer rep agencies, and OEM channels.
• Knowledge of effective sales techniques including solution selling, demand creation, territory management, and distributor engagement.
• Ability to conduct high‑impact product demonstrations, technical presentations, and training sessions for channel partners and end users.
• Highly developed communication skills—verbal, written, and interpersonal.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook).
• Strong organizational skills, self‑motivation, and the ability to manage multiple priorities in a fast‑paced environment.
• Customer‑focused mindset with the ability to build long‑term relationships.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance
• Work from home

Work Location

Remote