Regional Sales Manager

Alpha Baking Co., Inc.; Arizona; On-site; USD 90,000 - 130,000; Full time

Job summary

Alpha Baking Co., Inc. seeks a Regional Sales Manager to drive growth in the assigned territory. This individual contributor role reports to the VP of Frozen Foodservice and collaborates with other RSMs to expand case sales while nurturing established customer relationships.

Travel approximately 3x monthly is required; the position offers autonomy with a large degree of freedom in setting weekly activities to achieve goals and objectives.

Qualifications

• 2+ years of direct customer facing selling experience.
• 2+ years selling in Food & Beverage preferred.
• Strong problem solving and relationship management skills.

Responsibilities

• Territory Management: develop annual business plans to maximize opportunities and growth.
• Broker Management: set goals and activity metrics for brokerage support network.
• Negotiate Local Marketing Programs and manage implementation steps.
• Leverage geography and relationships to access potential new customers and distribution.
• Monitor distributor performance and financial viability.
• Penetrate regional customers via cold calling and promotion of products.
• Generate leads through networks and distributor partnerships.
• Collaborate with distributors to execute sales initiatives aligned to growth goals.
• Ensure Accounts Receivable within company guidelines and track targets.
• Provide input to Marketing, R&D, Customer Service, and Production.
• Manage time/resources effectively within budget.

Skills

Account Management

Basic Computer Skills

Public Speaking

Direct Customer Facing Selling

Food & Beverage Experience

Creative Problem Solving

Distributor/Brokerage Experience

Interpersonal Skills

Sales Management

Presentation Skills

Planning Skills

Cross Functional Collaboration

Job description

At Alpha Baking the Regional Sales Manager is an individual contributor role that works with a team of other Regional Sales Managers reporting to the Vice President of Frozen Foodservice. Regional Sales Managers at Alpha Baking are expected grow case sales in their respective territory above industry pace as well as managing established business relationships. Candidates must have the ability and willingness to travel approx. 3x monthly. Position is self-reliant with a large amount of autonomy in setting weekly activities while delivering on assigned goals and objectives.

Key Responsibilities:

• Territory Management, Develop annual business plans for customers maximizing opportunities, driving profitable growth, and managing to company objectives


• Broker Management, set goals and activity metrics for a network of dedicated brokerage support agents


• Negotiating Local Marketing Programs as well as implementation steps (slotting fees, allowances, deviations, bid management etc)


• Utilize knowledge of your geography and relationships with key contacts to gain access to potential new customers presenting and gaining new distribution.


• Monitor and report on market strength, distributor performance and financial viability


• Collaboratively work to identify and penetrate regional customers \"cold calling\" and promoting company products


• Identify and penetrate customer pipeline, via lead generation, professional networking, and distributor partnerships


• Regular in market presence working with distributor partners to execute sales initiatives that deliver against key company growth goals


• Ensure all distributor and customer Accounts Receivables are within company guidelines and monitor/verify its performance against the identified targets.


• Provide input and feedback to cross functional teams such as Marketing, Research & Development, Customer Service, and Production.


• Perform effective time and resource management while in market and within assigned budgets.


• Proficient at reviewing and score carding activity from Customer Relations Management \"CRM\" applications

Job Specifications/Qualifications:

• Account Management


• Basic Computer Skills (Basic working knowledge of how to use Outlook, Teams, Excel, PowerPoint, and Word)


• Comfortable Public Speaking


• 2+ years of experience performing direct customer facing selling


• 2+ years of experience in the selling in the Food and Beverage industry preferred


• Creative problem solving


• Experience working in a distributor or brokerage environment preferred


• Excellent interpersonal skills, high standing and abilities to manage relationships with business partners


• Effective sales management and solution selling skills


• Presentation Effectiveness: Ability to define business opportunities, gather supportive data, organize information, create, and present information to effectively influence key stakeholders


• Strong Planning Skills: Ability to forecast, prioritize multiple projects and activities


• Cross Functional Effectiveness: Strong understanding of effected stakeholders, impacts and outcomes, and appropriates communication strategies.