Regional Sales Leader - Growth & Strategy

Mazzella; La Mirada (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Sheffield Metals is seeking a Regional Sales Manager to lead a regional sales team in California, driving profitable growth and disciplined sales execution in alignment with commercial objectives. You will partner with Branch Managers, Inside Sales, Pricing, Supply Chain, Marketing, and Operations to support customer growth and branch-level performance.

The role requires 8+ years in industrial sales, proven leadership of field-based sales professionals, and strong ability to build customer

Qualifications

• High school diploma or GED required; a degree in Business or related field preferred.
• Eight+ years of industrial sales experience; proven leadership of field-based sales teams.
• Experience in metal, roofing, building products, distribution, manufacturing, or construction-related industries is a plus.

Responsibilities

• Lead, coach, and develop a regional team of outside sales professionals.
• Reinforce sales process from prospecting and account development through quoting, follow-up, and CRM usage.
• Set expectations for territory planning, customer coverage, CRM usage, pipeline management, pricing discipline, forecast accuracy, and follow-through.
• Conduct one-on-ones, ride-alongs, pipeline reviews, deal reviews, and performance check-ins with direct reports.
• Develop regional plans that support profitable growth, product mix, and operational objectives.
• Monitor regional KPIs, including activity, quote activity, pipeline health, forecast accuracy, customer growth, retention, margin trends, product mix, and accessory attachment.
• Build and maintain strong relationships with key customers, strategic accounts, and high-potential prospects.
• Partner with Branch Managers, Pricing, Inside Sales, Supply Chain, and Operations to support profitable regional and branch-level performance.
• Reinforce pricing discipline and ensure sales decisions align with pricing strategy, margin expectations, customer value, competition, and service capabilities.

Skills

Industrial sales

Team leadership

CRM experience

Customer relationships

Forecasting

Cross-functional

Pricing discipline

Analytical reports

Stamina

Education

High school diploma or GED

Bachelor's degree preferred

Tools

CRM systems

Excel/data tools

Job description

Sheffield Metals is seeking a Regional Sales Manager to lead a regional sales team in California, driving profitable growth and disciplined sales execution in alignment with commercial objectives. You will partner with Branch Managers, Inside Sales, Pricing, Supply Chain, Marketing, and Operations to support customer growth and branch-level performance.

The role requires 8+ years in industrial sales, proven leadership of field-based sales professionals, and strong ability to build customer