Regional Sales Lead - Lubrication Solutions (Remote)

H-T-L perma USA, LP; Indiana; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Company car

Laptop

Phone

Health coverage

401(k) with match

Profit sharing

Generous PTO

Job summary

perma Lubrication Technologies seeks a Regional Sales Manager to lead an IN & MI territory. This remote role requires 50-60% travel and a base near Indian or Lower Michigan, within 100 miles of a major airport.

You will grow revenue across the region by partnering with distributors and end-users, and you will train and support distributor reps. The role emphasizes product knowledge in lubrication systems, account management with OEMs and end-users, and data-driven planning using CRM and

Qualifications

• Hunter mentality for prospecting and opening new accounts (OEMs, distributors, end-users).
• Distributor/rep management and joint business planning.
• CRM usage for forecasting, pipeline management, and reporting.

Responsibilities

• Manage and grow revenue across the region by supporting distributor partners and end-users.
• Conduct joint sales calls, product demos, and training with distributor reps.
• Drive demand for lubrication solutions through end-user engagement and partnerships.
• Monitor market trends, customer needs, and competitor activity to inform regional strategy.
• Maintain accurate CRM records and report on KPIs.

Skills

Hunter mentality

Account management

Solution selling

Negotiation skills

CRM proficiency

Power BI

Presentation skills

Tools

Microsoft Dynamics

Power BI

Job description

We are seeking a driven and hands-on Regional Sales Manager to oversee and grow a multi-million-dollar territory including IN & MI. This role is ideal for someone who has a strong strategic orientation and tactical aspects of sales - partnering with distributors while also staying close to the end user to generate demand and close deals. This is a remote position with about 50-60% travel. The preferred home base is Indian or Lower Michigan (within 100-mile radius of a major airport)

Interested? Here's what you will do:

• Manage and grow revenue across the region by supporting distributor partners and building strong relationships with end-users.
• Industry knowledge in heavy Steel and Automotive segments
• Work alongside distributor reps and independent reps to conduct joint sales calls, perform product demos, and provide training.
• Build preference for the company’s lubrication solutions at the end-user level to drive sales through distribution.
• Act as a trusted advisor and technical resource for distribution teams - ensuring they are equipped, trained, and motivated to sell effectively.
• Monitor market trends, customer needs, and competitor activity to inform regional strategy.
• Maintain accurate CRM records, report on KPIs, and contribute to forecasting.

Qualifications

1. Sales & Business Development

Hunter mentality: Prospecting and opening new accounts (OEMs, distributors, end-users).

Account management: Growing share of wallet with existing partners.

Solution selling: Positioning perma lubrication systems as value-add (reliability, safety, cost savings).

Negotiation skills: Structuring pricing, contracts, and volume-based agreements.

2. Technical & Product Knowledge

Lubrication systems expertise: Understanding automatic lubrication, applications in bearings, conveyors, motors, etc.

Industrial knowledge: Familiarity with MRO environments (manufacturing plants, food & beverage, mining, utilities, oil and gas).

Application engineering mindset: Ability to work with plant engineers and reliability managers on technical solutions.

3. Territory & Channel Management

Distributor/rep management: Building strong partnerships, setting joint business plans, and driving distributor sell-through.

Territory planning: Analyzing potential, mapping accounts, prioritizing high-value verticals.

Forecasting & pipeline management: Using CRM (Dynamics or similar) to report accurately and align with leadership.

4. Data-Driven & Strategic Skills

Business analytics: Comfortable with Power BI or reporting tools to track sales performance.

Market analysis: Identifying growth sectors (steel, food, energy, automotive, etc.).

ROI selling: Building a business case for perma vs. manual lubrication (cost savings, downtime reduction).

Agile sales mindset: Iterating quickly on sales strategies, adapting to distributor/customer needs.

Influence without authority: Driving results through distributors, reps, and customer stakeholders.

Cross-functional collaboration: Partnering with marketing, operations, and technical support.

Presentation & training: Conducting lunch & learns, distributor training, and trade show demos.

Communication: Clear, persuasive, and able to adapt technical messaging for executive vs. maintenance audiences.

6. Operational & Digital Skills

CRM proficiency: Microsoft Dynamics or equivalent for pipeline, forecasting, and opportunity tracking.

Microsoft 365 tools: Outlook, Teams, Excel, and PowerPoint for reporting and presentations.

Sales enablement tools: Comfort with digital catalogs, virtual demos, and outbound marketing campaigns.

Process discipline: Ability to follow structured sales process and reporting cadence.

Remote – Based in IN or MI (within 100-mile radius of a major airport)

What's in it for you:

Enjoy a strong base salary with uncapped bonus potential, plus a company car, laptop, and phone. You'll benefit from competitive health coverage, a 401(k) with match, profit-sharing, and generous PTO. Join a financially stable, globally active company where you can shape your region, grow your career, and make an impact with industry-leading products and distributor partnerships.

perma stands for innovative and creative solutions in lubrication technology. perma, a German-based manufacturer of single- and multi-point lubrication systems, serves various industries worldwide. In 2024, perma opened a new headquarters in Charlotte, North Carolina. This state-of-the-art, 40,000 square foot campus reflects perma’s commitment to innovation and growth, enhancing operational capabilities and streamlining order processing and delivery.