Regional Retail Director, West

TAG Heuer; Los Angeles (CA); On-site; USD 180,000 - 230,000; Full time

Benefits offered by this job

Medical insurance

Bonus/Commission

Paid time off

401k

Employee assistance programs

Job summary

TAG Heuer in Los Angeles seeks a Regional Retail Director to manage TAG Heuer Retail boutiques, Franchise boutiques, and Outlets on the West Coast. Based in LA, you will lead the regional team, drive sales, and ensure exceptional client experiences while reporting to the VP of Retail.

Start date is ASAP. Ideal candidates bring 8–10 years in luxury retail with multi-store leadership, strong leadership, and a passion for brand storytelling.

Qualifications

• 8-10 years of luxury retail experience, multi-store leadership preferred.
• Ability to travel up to ~70% and manage priorities across regions.
• Proven track record in driving sales, clienteling, and team development.

Responsibilities

• Define regional strategies to maximize sales and profits across boutiques and outlets.
• Lead and develop retail/franchise teams; focus on succession planning and retention.
• Collaborate with marketing and operations to ensure optimal product assortment and client experience.
• Drive client relationships and loyalty through high-end servicing and events.
• Oversee store openings, training, and policy implementation with cross-functional partners.
• Monitor KPIs, maintain clienteling standards, and ensure brand consistency.

Skills

Luxury retail leadership

Team development

Sales strategy

Clienteling

Communication

Travel readiness

Tools

Cegid

Job description

Join TAG Heuer, where heritage meets innovation. Since 1860, TAG Heuer has fused Swiss avant-garde watchmaking with the high stakes of sport. Passion, bold design, and technical mastery bring our craftsmanship to life. Here, your ambition is supported by tailored learning opportunities, a stimulating and inclusive culture, and the resources you need to win every day. Together, we shape the future of watchmaking and take on new challenges. Are you ready to make a difference with us?

Your Mission

As a Regional Retail Director, you will play a key role in the management of TAG Heuer Retail boutiques, TAG Heuer Franchise boutiques and TAG Heuer Outlets within the west coast region. Based in Los Angeles, California, you will thrive in a stimulating environment where innovation and excellence go hand in hand with team spirit and creativity. You will report to the Vice President of Retail. Start Date: As soon as possible

• Defines strategies for maximizing sales and profits within the region
• Strong team and talent development, this role will focus on the career development and retention of your team and succession planning
• Has a vision of how to create loyalty to the TAG Heuer brand (development of high-end clientele and repeaters)
• Understands and builds connections within the broader communities and markets
• Collaborates to build viable marketing and event concepts
• Brings 360 leadership skills every day
• Negotiates and resolves conflicts with agility, empathy, and confidence
• High level communication skills with team members, customers, and corporate support
• Dedicated to meeting the expectations and requirements of internal and external clients

Job Responsibilities

Retail Performance: Sales & Client Development

• Drive traffic and conversion by emphasizing a clienteling culture to drive sales
• Acts as an advocate of their respective region, making recommendations to best support all aspects of the retail business while working with corporate functions to set strategic objectives and vision for boutiques and outlets in the region to drive focus on client and commercial critical metrics
• Lead and develop the retail and franchise teams to achieve business objectives
• Partner closely with Merchandising and Planning to ensure that all stores have the accurate product assortment and product availability to achieve their sales goals
• Closely supervise and analyze sales performance in all stores
• Develop and maintain client relationships to meet business goals
• Further the use of Salesforce and CDC tools in prospecting and clienteling strategy in partnership with boutique and outlet managers
• Ensure consistency with the overall customer experience across the network (selling ceremony, mystery shopping and NPS scores)
• Drive business development to strengthen the relationship with existing and new client groups

Franchise Management

• Partner with franchise boutique teams to ensure a consistent client journey and experience, maintain the service standards across all doors (including mystery shop scores, clienteling coaching, hospitality, soft skills development, etc)
• Ensure Franchise teams are comfortable and confident with product knowledge
• Drive overall performance, including sell-out and sell-out stretch targets, provide teams with business analysis to better understand the boutique’s opportunities
• Final round interview with Boutique Managers

Retail Operations

• Ensure internal control procedures are implemented and closely supervised
• Work with the Retail Operations Manager and VP of Retail to develop, implement and supervise policies and procedures for the boutiques and outlets that are efficient and effective
• Cegid training and support
• End to end management of new store openings in partnership with Visual Merchandising, Retail Operations, HR, Finance, Merchandising and Planning and Training

Team Development & Human Resources Management

• Responsible for coordinating with Human Resources on all aspects of staffing for open store positions
• Retain and develop talent both internally and externally, focusing on developing future leaders
• Continued integration of RISE for overall performance management and development
• Ensure TAG Heuer training and company initiatives are successfully implemented in the region

Profile

Ability to travel and work a flexible schedule (appx. 70% travel) 8-10 years of luxury retail experience – ideally in a multi store environment Ability to work in a collaborative environment, act as a brand ambassador Success in coaching and leading by example – will spend store visits on the sales floor setting the expectation Strong digital literacy Strong leadership skills Outstanding interpersonal skills and the ability to communicate effectively Strong organizational skills Experienced coaching and mentoring leadership We encourage you to apply even if you do not meet all the criteria listed.

Additional Information

Employee benefits:

At our Maison, we offer a generous and comprehensive benefits package including medical insurance, bonus or commission structure, paid time off, retail holiday pay, 401k, automatic employee contribution, employee assistance programs and more.

Equal Employment Opportunity

Our Company values diversity and provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws. This policy applies to all terms and conditions of employment, including but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, and to perform crucial job functions.

As an EDGE Certified organization, we are committed to creating a fair, equitable, and inclusive environment for all employees. Our ambition is to set industry standards and inspire our teams through an inclusive culture where every voice is heard and valued.