Regional Personal Training Manager

Crunch Fitness - Red Brick; North Attleborough (MA); On-site; USD 80,000 - 125,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Training & development

Bonus based on performance

Employee discounts

Flexible schedule

Job summary

Crunch Fitness - Red Brick is looking for a Regional Personal Training Manager to lead and develop personal training operations across multiple locations. This role requires a dynamic leader who excels in coaching and driving performance while fostering a fun, engaging gym culture.

The ideal candidate will have proven management experience, a strong sales background, and a commitment to professional growth in a high-volume fitness environment. This full-time position offers a competitive salary and comprehensive benefits.

Qualifications

• Minimum of 3 years of proven management or leadership experience within a gym.
• Direct experience coaching individual trainers and driving personal training sales.
• Ability to analyze financial results and maximize profitability.

Responsibilities

• Oversee recruitment and onboarding of Personal Trainers.
• Partner with Club Managers to align sales goals with operations.
• Drive personal training revenue through coaching and support.
• Monitor trainer metrics and implement performance plans.
• Audit daily functions of personal training teams for compliance.

Skills

Management experience

Coaching skills

Sales strategy

Financial analysis

Communication

Education

High School Diploma or GED

Bachelor’s Degree in Exercise Science

Personal Training Certification (e.g., NASM, ACE)

CPR/AED Certification

Job description

Benefits:

• Health insurance
• Paid time off
• Training & development
• Bonus based on performance
• Competitive salary
• Employee discounts
• Flexible schedule

Location:

Regional / Multi-Unit (Up to 5 clubs in District)

Position Type:

Full-Time

Compensation:

$80,000 – $125,000+ (Competitive Base Salary + Performance-Based Commissions & KPI Bonuses)

About Crunch

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering an all-inclusive, No Judgments culture. As one of the fastest-growing stories in the fitness industry, we are looking for a driven, sales-minded leader who puts coaching over telling and people over processes to expand our personal training footprint.

Position Summary

The Regional Personal Training Manager (RPTM) directly oversees the personal training operations, financial metrics, and talent development across a dedicated district of up to 5 clubs. In this role, you bypass club-level PT middle management to work directly with the Club Manager of each location and lead the Personal Trainers on the floor.

You will partner hand-in-hand with each Club Manager to drive PT revenue, maximize client retention, and build a high-performing culture. Your primary focus is running the department regionally by personally mentoring, training, and holding the personal training staff accountable to high standards of execution.

Key Responsibilities

• Direct Trainer Leadership & Onboarding: Oversee the recruitment, hiring, onboarding, and continuous skill development of all Personal Trainers within your district.
• Club Manager Partnership: Partner closely with each location’s Club Manager to align PT sales goals with overall gym operations, ensuring the front desk and fitness teams work seamlessly together.
• Sales Strategy & Floor Execution: Drive personal training revenue and new member training unit conversion rates by spending time on the gym floor—coaching trainers on client acquisition, lead generation, and high-impact assessment strategies.
• Performance Coaching: Consistently monitor individual trainer metrics, KPI goals, and client retention numbers. Work directly with trainers to build actionable performance plans and step in immediately to address underperformance.
• Operational Integrity & Compliance: Audit day-to-day functions of the personal training teams. Ensure all programs utilize proper tracking systems (session package tracking, renewal pipelines, and lead flow management).
• Quality & Environment Control: Foster an engaging, safe, productive, and inviting workout environment. Verify that all club trainers maintain current, nationally accredited certifications and follow strict company health and safety protocols.

Candidate Profile & Requirements

• Experience: Minimum of 3 years of proven management or leadership experience within a "big-box" gym or high-volume multi-unit fitness environment. Direct experience coaching individual trainers and driving personal training sales is required.
• Business Acumen: Strong ability to read the numbers, analyze financial results, and partner effectively with Club Managers to pull the right operational levers to maximize profitability.
• Hands-On Leadership: A proven history of motivating, influencing, and developing frontline staff. You thrive on being on the fitness floor, building authentic relationships, and teaching trainers how to build a sustainable business.
• Education & Credentials:
  • High School Diploma or GED required (Bachelor’s Degree in Exercise Science or related field preferred).
  • Current, nationally recognized Personal Training Certification (e.g., NASM, ACE, NSCA, ACSM).
  • Valid CPR/AED Certification.

What We Offer

• Uncapped Earning Potential: Highly competitive base salary enhanced by a lucrative performance commission structure and quarterly KPI bonuses.
• Comprehensive Benefits: ICHRA Health Care Reimbursement
• Work-Life Balance: Generous Paid Time Off (PTO), 401(k) matching programs, and flexible scheduling.
• Perks: Free Premium Crunch Fitness Executive Membership, employee discounts on retail and services, and continuous corporate leadership development opportunities.