Regional Marketing Specialist

Infusemedia; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Regional Marketing Specialist to lead innovative omnichannel marketing campaigns. In this role, you will conduct in-depth market research to identify emerging trends and opportunities while crafting compelling marketing strategies that resonate with target audiences. Your expertise in demand generation and marketing best practices will be pivotal in executing a focused Account-Based Marketing program. Join a forward-thinking team where your creativity and strategic mindset will drive impactful results and foster strong relationships with sales teams. This is an exciting opportunity to make a significant contribution to the company's growth and success.

Qualifications

• 3-5 years of experience in B2B marketing with a focus on demand generation.
• Proficiency in marketing automation and CRM tools for data analysis.

Responsibilities

• Conduct market research to identify trends and opportunities in key markets.
• Build and execute a regional marketing plan with clear goals and campaigns.

Skills

B2B Marketing

Demand Generation

Marketing Automation Software

CRM Tools

Data Analysis

Communication Skills

Organizational Skills

Project Management

Problem Solving

Adaptability

Education

Bachelor's Degree in Marketing or Related Field

Tools

Marketing Automation Software

CRM Tools

Job description

• Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
• Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
• Envision and execute omnichannel campaigns, crafting your own compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.
• Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
• Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
• Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
• Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
• Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
• Attend, support, and measure the success of trade shows, conferences, and smaller events.

What You Bring

• 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
• Proficiency in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
• Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
• A proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
• Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
• Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.