Regional Marketing Specialist

Venable LLP; Chicago (IL); On-site; USD 75,000 - 84,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) with firm profit share

Paid time off

Job summary

Venable LLP in Chicago and Miami is seeking a Regional Marketing Specialist to implement marketing and business development strategies for the firm’s Chicago and Miami offices and associated attorneys. The role involves creating best practices, supporting initiatives, conducting market research, and developing content for events and marketing materials.

It requires coordinating events, pursuing speaking opportunities, and delivering reports with the Marketing Intelligence team.

Qualifications

• Minimum of three years' related experience, preferably at a law firm or similar professional services environment.
• Bachelor's degree in related field or education/experience equivalent.
• Intermediate to advanced skills with databases and PC applications, including Microsoft Word, PowerPoint, Excel, and Outlook
• Working knowledge of website/database/ intranet technology and mass email distribution software
• General understanding of marketing concepts and ability to develop, implement, and track results of attorney and short/long-term business development and marketing activity
• Skills to manage large internal and external events
• Ability to travel to various marketing/firm events/meetings

Responsibilities

• Create and maintain best practices to enhance the Marketing team's value and Venable's position in markets.
• Assist with short- and long-term marketing initiatives.
• Conduct qualitative business research and summarize results for Marketing Intelligence, supervisors, and attorneys.
• Identify opportunities for branding and profile-raising of regional attorneys.
• Develop content for event and non-event marketing materials (brochures, emails, etc.).
• Help manage and execute marketing events timely and effectively.
• Identify and secure external conference speaking opportunities for attorneys.
• Develop practice group or office-specific pitch materials and responses to RFPs.
• Prepare marketing reports and maintain spreadsheets for tracking and management purposes.
• Use InterAction CRM to track business development activities.
• Collaborate with BD team to manage attorney activities and develop business plans.

Skills

Marketing concepts

Event management

CRM InterAction

Microsoft Office

Website/database knowledge

Education

Bachelor's degree in related field

Tools

InterAction CRM

Mass email distribution tools

Website/database technology

Job description

You’re looking for a change, and so are we. At Venable, we know that every new hire brings valuable experience, new perspectives, and a chance to raise the bar on our approach to legal marketing. That’s why we’re looking for a Regional Marketing Specialist to implement marketing and business development strategies to meet the goals of the firm's Chicago and Miami offices and the practices and attorneys within. The ideal candidate will be responsible for…

• Creating and maintaining best practices to enhance the value of the Marketing team to the firm and to enhance Venable's position in several of its newer markets
• Assisting with implementation and management of short- and long-term business development and marketing initiatives
• Conducting qualitative business research and reviewing/summarizing results with Marketing Intelligence team, supervisor, and attorneys
• Identifying, evaluating and presenting opportunities for branding and profile-raising of attorneys in regional offices
• Developing content for event and non-event related marketing materials, brochures, e-mail and other similar formats
• Helping to manage and ensure timely and effective execution of all marketing events, internal and external
• Identifying and securing external conference speaking opportunities for attorneys by monitoring event calendars, trade and legal publications, competitor websites and business news
• Developing practice group or office-specific pitch materials and responses to RFPs
• Preparing various marketing reports; maintaining spreadsheets for tracking and management purposes
• Using InterAction client relationship management tool (CRM) to track business development activities
• Working with business development team to manage activities of attorneys, including development of business plans and assisting with tracking and follow-up The successful candidate will demonstrate…
• A minimum of three years' related experience, preferably at a law firm or similar professional services environment; a bachelor's degree in related field or education/experience equivalent
• Intermediate to advanced skills with databases and PC applications, including Microsoft Word, PowerPoint, Excel, and Outlook
• Working knowledge of website database/technology, intranet database/technology, and mass e‑mail distribution software
• General understanding of marketing concepts and principles, including the ability to develop, implement, and track results of attorney and short/long-term business development and marketing activity
• Skills to manage large internal and external events, from developing theme to post-event analysis
• Ability to travel to various marketing/firm events/meetings (work at marketing events may require prolonged standing) Pay Range for Candidates in Chicago: $75,000 - $84,000 per year The range provided is the minimum and maximum salary that Venable in good faith believes at the time of this posting that it is willing to pay for the advertised position. Exact compensation will be determined based on individual candidate qualifications and location. Committing your time and talent is no small matter—at Venable, we know that superior client service begins with an investment in our people. Our competitive compensation, robust benefits, and programs that support our employees’ well‑being, families, and futures reflect our dedication to prioritizing the whole person, not just the professional. Venable’s benefits package includes medical, dental, vision, disability, life insurance, flexible spending and healthcare savings accounts, 401(k) with firm profit share, paid time off, firm paid holidays, wellness and personal advocacy programs, family planning resources and leave programs, tuition reimbursement, and more. New employees are provided a detailed orientation to the firm’s benefit offerings upon hire. Here, we strive to offer the kind of care that radiates, from our colleagues to our clients, to our communities, so that success finds everyone.