REGIONAL MARKETING/MERCHANDISING MANAGER - NJ

Compass Group; Newark (NJ); On-site; USD 80,000 - 110,000; Full time

Job summary

A leading company is seeking a Regional Marketing/Merchandising Manager to drive corporate initiatives and lead marketing strategies for regional growth. This role blends creativity and strategic thinking, focusing on enhancing brand presence and customer engagement through innovative marketing initiatives. The position involves collaboration with various departments and requires up to 30% travel. Strong communication and project management skills are essential.

Benefits

Medical, Dental, Vision

Life Insurance/AD&D

Disability Insurance

Retirement Plan

Paid Time Off

Employee Shopping and Wellness Programs

Discount Marketplace

Identity Theft Protection

Pet Insurance

Commuter Benefits

Qualifications

• Minimum of 5 years of experience in marketing or communications.
• Exceptional oral and written communication skills.

Responsibilities

• Develop and recommend customized regional marketing strategies.
• Coordinate and execute regional and corporate strategic marketing projects.
• Analyze marketing performance metrics and report to the Chief Creative Officer.

Skills

Communication

Project Management

Organizational Skills

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Excel

PowerPoint

Adobe Creative Suite

Canva

Job description

Job Summary

The Regional Marketing/Merchandising Manager plays a critical role in driving corporate initiatives, ensuring brand standards, and leading marketing strategies that support regional growth and strategic sales objectives. This role requires a balance of creativity and strategic thinking, as well as the ability to coordinate and execute marketing plans that enhance brand presence and customer engagement.

The Regional Marketing/Merchandising Manager will collaborate closely with the corporate marketing & creative services department, and operational services to support regional programs, develop innovative marketing initiatives, and ensure alignment with company-wide goals. This position also focuses on promotional materials, digital applications, and service innovations to elevate the business.

This role includes receiving a company car for business travel and requires up to 30% travel (via plane outside of NJ) within the region to support marketing efforts, site visits, account reviews, and operational initiatives.

Position Responsibilities

1. Partner with operations teams to implement monthly marketing initiatives, maintain quality assurance standards, and support presentation needs, site visitations, and account reviews.
2. Develop and recommend customized regional marketing strategies that align with local market trends and consumer preferences.
3. Coordinate and execute regional and corporate strategic marketing projects, ensuring seamless collaboration with the marketing team.
4. Analyze and report back to the Chief Creative Officer on marketing performance metrics and revenue-driving initiatives, ensuring alignment with YOY growth goals and KPIs.
5. Build deep knowledge of the regional marketplace, providing education and insights to unit operators.
6. Develop innovative, on-trend marketing and merchandising strategies to maintain a competitive edge against local food retailers and corporate dining services.
7. Manage the development and distribution of monthly marketing resources, ensuring creative and promotional materials meet quality standards.
8. Support new account openings, focusing on front-of-house (FOH) marketing, branding, and communication strategies.
9. Stay ahead of industry trends by continuously exploring emerging marketing technologies and service models to enhance brand positioning.
10. Collaborate with operational services, IT, print/digital vendors, and other partners for seamless execution of marketing programs.
11. Assist unit operators in crafting quarterly business reports, summarizing marketing efforts and their impact on business performance.
12. Support corporate sales, wellness, culinary, and marketing teams during site tours, refreshes, and strategic brand-building initiatives.
13. Lead and contribute to marketing projects related to business development, digital solutions, and account openings.
14. Assist in the creation and execution of sales development strategies, ensuring alignment with corporate objectives.

Requirements

• Bachelor's degree (BA or BS) in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in marketing, communications, or operations within a similar role.
• Exceptional oral and written communication skills with the ability to craft compelling brand messaging.
• Strong merchandising and station presentation skills, ensuring visually impactful brand representation.
• Proficiency in Excel, PowerPoint, Adobe Creative Suite, and Canva for content development and presentations.
• Experience with project management, with the ability to manage multiple initiatives and meet deadlines efficiently.
• Strong organizational skills, with the ability to juggle multiple projects and communicate effectively with stakeholders.
• Familiarity with video content creation and editing to enhance marketing materials.
• Experience with CRM platforms, social media content management, and digital applications is a plus.

Apply to Flik today!

Flik is a member of Compass Group USA

Click here to Learn More about the Compass Story

Compass Group is an equal opportunity employer. We are committed to treating all applicants and associates fairly, regardless of race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other protected class.

Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation. This job post is not necessarily exhaustive of all responsibilities, skills, tasks, or requirements. We reserve the right to modify or change the essential functions based on business necessity. We consider all qualified applicants, including those with a criminal history, in accordance with applicable laws.

Applications are accepted on an ongoing basis. Flik maintains a drug-free workplace.

Benefits

• Medical, Dental, Vision
• Life Insurance/AD&D
• Disability Insurance
• Retirement Plan
• Paid Time Off and Holiday Time Off (varies by site/state)
• Employee Shopping and Wellness Programs
• Discount Marketplace
• Identity Theft Protection
• Pet Insurance
• Commuter Benefits
• Employee Assistance Program
• Flexible Spending Accounts (FSAs)
• Paid Parental and Personal Leave